₹ 75 lakhs deal bagged by the Skin-care brand AULI at SharkTank India.
2 years ago Nethrikaa GreeshmaAuli Lifestyle is a natural Ayurvedic product that does not contain any harmful ingredients. Aishwarya Biswas, the founder of Auli has lived in five countries, working at senior management levels before launching her own skincare brand Auli Lifestyle in June 2017. She completed her graduation with a double major in marketing from the University of Bridgeport in the US and followed it up with an MBA at SP Jain Institute of Management alongside a short stint at the London School of Economics. A trained image consultant from the Fashion Institute of Technology, New York, Aishwarya is a well-known face in the beauty industry, and was the winner of Lakme Sananda Tilotamma. Once she started her skincare line, she also completed cosmetology diplomas online to understand the field better.
Auli Lifestyle began as a small business at home and has now evolved into a full lifestyle line of skincare, haircare, body care, and wellness products sold all over the country. She says the products are a combination of Ayurveda and active modern science. The letters of the word Auli are coined from the words, affordable, unique, lush, and Indian – the tenets on which the brand is based.
Auli is a cruelty-free, and anti-harmful anti-chemical skincare brand, that concentrates on sustainability. With Auli, Aishwarya has worked to curate the six steps of skincare, focusing on the challenges of the environment, lifestyle, the sun, and other factors that affect the health of the skin. Auli Lifestyle’s stores are present at some places in India, written in Kolkata, Delhi, Mumbai respectively. The current net valuation of the company turns out to be rupees 18.75 crores!
The founder of Auli Lifestyle asked for ₹75 lakhs in exchange for a 4% share of his company and the deal was finalized and bagged by our women entrepreneur Namita Thapar for ₹75 Lakhs investment at 15% Equity, thus being part of this beauty brand to make the difference. Let’s wish the entire team of Auli the best of luck!
