10 Ways To Sell Like Eminem

It was in 2010, I was driving in the industrial area of Moulali, Hydereabad; it was my first customer meeting, my first potential sale from my first startup, and in my car I had the song from Eminem “Loose Yourself” playing in a loop.

I was a bit lost, nervous, beaten from the sleepless nights preparing for this meeting and was physically shaking thinking how important this sale was. Sometimes when you are at your weakest self some signals come by that lift you up, I was choking when I started off the sales pitch but thanks to Eminem, in some ways I made that sale and onboarded my first customer who remained our customer for many years to come (till recently, as we were aquihired and we moved on to do something else)

I also went on to do 100+ VC pitches for the next 5 years, and finally managed to get funded. You can watch the video here

I happened to read this book called “Reinvent Yourself” and the following is a similar observation and some quotes are from the book and some are from my story.

This song “Loose Yourself” is from the movie “8 Mile”. Its a powerful movie to draw inspiration from for all people who want to do well in their career, at their startup (if you are an entrepreneur), for freshers, for students and anyone who want to get a mini MBA and face your moment.

Eminem in that movie is poor, broken, white trash guy living in a trailer park. He is beaten on, works odd but bad jobs, gets betrayed by his own friends and many bad things happen. But he lives to rap and break out of all the bad somehow.

In the first scene of the movie he is shown having a battle against another rapper and he chokes. He gives up the battle without saying a word. Since then, for a long time he will be known as someone who chokes under pressure and he seems definitely heading towards being a huge failure.

  1. Until “he chooses himself”

Here is 10 ways to sell like Eminem

eminem2

You may have watched this movie, but not as closely as what I am going to break it down and explain it to you.

Let me take you to the final scene of the movie, the final rap battle. He will be the only white guy in a black people community and he is up against the reigning champion that the audience loves.

He wins the battle and I want you all to focus on the techniques, that you can use what Eminem used to go up against any competition, any tough moment and come out victorious.

After he defeats the best, he can go on to do anything he wants, win any battle, even run the battles each week and make money. But he walks off because he is going to do his own thing. He chooses himself. The movie is a real story and autobiographical. And 300 million records later, even to this day, he is the most successful rapper in history

Read the following carefully and slowly.

The current human brain was developed to its current state of structure and capability about 400,000 years ago. No evolution since then. Our brain then was mostly used to survive in nomadic, hostile situations, thats why humans had higher IQs than they have today. But, it was trained to find ways to survive and find short-cuts to survive.

For instance, a very common one is that we have a bias toward noticing negative news over positive news. If you had to choose to see a man happy and living a good life or a man run over by a bus or mauled by a lion/tiger which one would you choose to watch? This is called “negativity bias”. This is why newspapers still survive, people still sell negative media and show bad things and seldom good things. The fraction is 10:1.

Its only in the pat 50 years, after the world-war and few other civil problems, may be that we are relatively safe from most of the dangers that threatened earlier humans. Thats why we evolved technology, we got creative, now that we stopped fighting, we started solving problems.

2. Eminem kills the “Race” bias and takes advantage of the “Herd Behaviour”

Notice Eminem’s first line: “Now everybody from the 313, put your mother***ing hands up and follow me”

313 is the area code of Detroit and included Blue Collar, black detroit community where the entire audience is from. With this one line he kills the race and favoriteism bias. People raise their hands and start following him

3. Eminem uses “Presence of mind”

Once you see the audience eye-balling at you, you can ask them to do things only if you apply your presence of mind. This is psychological human behavior. He says “Look, look” and when he says that the audience looks at his competition, the rapper Papa Doc, where he is about to point out, he is making stage for what is called “Cognitive Bias”

4. Eminem sets up Bias or creates his own Group

Human brain likes to be different if they are evaluated the same time as opposed to evaluated separately. Eminem wants his opponent, Papa Doc, to be evaluated right then as someone different from the group, but he does it so well he brings the crowd on his side and removes Papa Doc out of the group who is actually the crowd’s favorite by saying the line ” Now while he stands tough, notice that this man did not have his hands up”

In other words, even though Papa Doc is black, like everyone in the audience, even though he is the favorite, he is no longer in their group. He completely changed the conversation from race to Area code.

5. Ambiguity Bias

He doesn’t refer to Papa Doc by name, he says “this man”. In other words, there’s “the 313 group” which we are all a part of in the audience, and now there is this ambiguous man who is attempting to invade us, show us something new.

Have you watched the US presidential campaign debates. A candidate will rarely refer to another candidate by their name. They say “My opponent might think X, but we here know that Y is better”. Thats how you actually talk in front of a VC about another competitor. You don’t bad mouth another competitor, or don’t only talk how great your product is, but you should focus on the value of YOUR product without taking the name of any competition.

6. Credential Bias

Because the brain wants to take short cuts, it will look for information more often from people with credentials or brand or lineage than from people who come out of nowhere

When you are in front of a VC pitching your startup, you are a nobody, your product is a nothing, but when you are from Harvard or IIT or IIM, they have a bias and they believe you more. Unfortunately, this is true and its not a VC problem but a general human problem.

Eminem fights this subtly to lines later. He says “One, two, three, and to the four”.

This line is from Snoop Dogg’s first song with Dr. Dre, “Nuthin’ But a G Thang”. It is the first line in the song and perhaps one of the most well-known rap lines ever. Outside of the context of the movie, Eminem was actually discovered by Dr. Dre. There is an interesting lineage of NWA, Dr.Dre, Eminem and 50Cent. The most popular rappers ever.

But in this battle, Eminem directly associates himself with well-known successful rappers and uses Dr. Dre and Snoop when he uses that line.

Then he says “One Pac, two Pac, three Pac, four”, he associates himself with Tupac and isolates Papa Doc with the line “You’re Pac, he’s Pac, you’re pac, NONE”. Meaning that Papa Doc has no lineage, no credibility, unlike Eminem and the audience.

7. Basic Direct Marketing Technique: List Objections.

Any direct marketer or sales person knows the next technique Eminem uses. When you are selling a product, or youself, the person or group you are selling to is going to have easy objections. They know those objections and you know those objections. If you don’t bring them up and they don’t bring them up, then they will not buy your product or invest in it either. If they bring it up before you, then it looks like you were hiding something and you just wasted a little of their time by forcing them to bring it up.

So a great sales technique is to address all of the objections in advance.

Eminem does it brilliantly, he says, “I know everything he’s got to say against me.”

And then he just lists them one by one:

“I am white, I am a fuckin’ bum;
I do live in a trailer with my mom;
My boy Future is an Uncle Tom;
I do got a dumb friend named Cheddar Bob
Who shoots himself in the leg with his own gun;
I did get jumped by all six of you chumps.”

and so on, he lists several more. But at the end of the list, there is no more criticism you can make of him. He’s addressed everything and dismissed them.

In a sales pitch, rap battle or an investor pitch, if you address everything your opponent can say, he’s left with nothing to say. When he has nothing to say, the audience, or the sales prospect or the VC will buy from you.

8. Humor

Eminem uses this to his strength, he says “I know something about you”. He sings it playfully, with such a timing that it stands out and everybody laughs. Sometimes when you make people laugh, make it seem cool, you have them on your side. They will focus, they will stop thinking and they will listen to you. Believe me it worked (See my vault show pitch)

“You went to Cranbrook”

And then Eminem turns to his “313 group” for emphasis as he explains what Cranbrook is,

“Thats a private school”

BAM! There is no way now the audience can be on Papa Doc’s side but Eminem makes out the group even larger.

“His real name’s Clarence….And Clarence’s parents have a real good marriage”

BAM and BAM! Papa Doc out of the crowd.

Eminem says, “Cause here no such things as….” and the audience chats with him: “Halfway crooks!”

9. Create Scarcity

The music stops, which means Eminem has to stop and let Papa Doc have his turn. But he doesn’t. he basically says, “F*ck everybody, f*ck y’all if you doubt me. I don’t wanna win. I’m outie.”

He makes himself scarce. After establishing total credibility with the audience he basically says he doesn’t want what they have to offer. He reduces the supply of himself by saying he’s out of there. Reduce the supply of yourself while demand is going up and what happens? Basic economics

Value goes up.

The opponent has nothing left to say, so Eminem wins the battle. And what does Eminem do with this victory, he walks away. He thinks big, he choses himself. If he hadn’t, we would not know who Eminem is, he would not go out to sell 220 million records worldwide. He discovered and produced 50 Cent, who also sold hundreds of millions more.

I know the article was long, but I had to tell you this story. Don’t get me all wrong for analyzing a rap song for a sales pitch or for a VC pitch. But I tried this and it worked!

1o. Be strong and don’t appear desperate

One last piece of advice, Interview, Sales Pitch, VC pitch etc., is almost where you would sell your soul. Its not a nice thing, its not something you want to do often. But never oversell or undersell yourself. Don’t step down your dignity and always choose yourself, be yourself! Good Luck

Go there, KILL IT! One Chance, One opportunity!! One YOU!! And a Billion F***in dollars out there for you for the taking, don’t hold back. Think big, it will take time, it’ll be worth it!

Enjoy the battle here

 

 

Flexing and Stretching ideas, before starting up

The very first step of starting up is zeroing in on the idea. Very important that the idea should connect with the founder, Resonate strongly, Inspire, and Excite. But we all know that clear observation of markets and effective pivots is key to a startup success.  And this starts right from idea stage.
Every founder is advised to look at some key aspects when assessing ideas, The idea validation  filters,  The opportunity, Market gap, willingness to pay, Unique Selling Poing (usp), competitive positioning, customer segments, access channels to the segments and more. But rarely do anyone stretch an idea.  This is really the first pivot, even before actually starting up, that may end up saving a lot of previous resources and time by identifying a possibly more  effective adjacency early on.
PC: trevorowens.com
PC: trevorowens.com
Ideation is a Creative process. One cannot just sit and get a new idea. However once you have an idea, maybe easier to look for adjacencies. I always encourage soon-to-be-founders to get more adjacent ideas and look at all before picking one.  Often they would end up picking an idea that is different from what they started with.
A great technique to spot idea adjacencies is the Idea Hexahon, by Dr.Ramesh Raskar. Basically 6 simple techniques that may help identify adjacent ideas. All of them involve looking a specific way from the present first idea. Easiest way being: Given an idea, find other ideas that this can be combined with to create a new idea or solve a different problem. Can room aggregation be combined with office aggregation or can aggregation to solve a different problem of maybe new business relocation.
The second way is to explore if the idea can be made incrementally better. Say if the idea is to aggregate rooms, add a room brand and convenience kit  to create a more wholesome and standardised  hotel stay experience, what Oyo does now.
The next way is to look for an inverse. If room aggregation is the idea, is there some disaggtegation opportunity? Maybe find clusters like small boutique hotels. Likewise the fourth way is to look for other problems same approach can solve. Where else can aggregation be used to realise similar scale or efficiency value. Maybe aggregate wedding halls or function places or even office cabins.
The fifth way is to look for other ways to solve the same problem. If the problem is idle rooms being put to commercial use thru aggregation, are there any other models to put these same rooms to use.  Here defining the right problem is key to be able to get other ideas.
Sixth way is to extend the solution to next dimension.  Individual rooms, small boutique hotels, aggregated to Oyo like solution. And then what next? What can be the next dimension? Aggregate only small hotels? Maybe aggregate for large tour groups?
Essentially the idea hexagon provides a simple framework to extend one idea and get many other la triggered from that one idea. And when you have 10-20 ideas, on this bappky the basic idea validation filters and pick the best. Often will end up some other than what you started with!

5 ways to increase your productivity at work

captureContinuously increasing on your efficiency and productivity is a big step towards your success as an entrepreneur. “How can I increase my productivity?” is a constant question that a founder finds it difficult to answer at most times. One important thing that you have to keep in mind is that you have to have a clear understanding of your market and competition and a clear vision of your startup’s future. Having this in mind, you will be able to plan better and organize your priorities – which will help a great way in increasing your productivity.

Apart from this, here are 5 ways that when included in your daily schedule will surely help to increase your work productivity leading you to the up ladder of your success –

#1: Start with the end in mind

When you start with the end in mind, it is easier to plan. With your destination already in place, you just have to do reverse planning and plan your priorities accordingly. When you follow this procedure, you know your destination and end result very clearly and hence you can plan and delegate accordingly.

#2: Set deadlines

Setting deadlines is a number one attribute that productive entrepreneurs display in their daily routine. Keep deadlines in mind and work accordingly. When you set deadlines you will know how much time to spend on what work – set work structure on basis of its priority and work accordingly. Ensure you are not moving the deadline at any cost at the same time, do not set unrealistic deadlines as well.

#2: Keep distractions away while at work

Social media, personal long talks and other distractions shall stay away when you are at work. Plan your timing in such a way that you have designated breaks for such works – take breaks from work and you can take a pick on your personal works in those times. Try and go for a walk while you take breaks. Ensure that you freshen up your mind and fill your stomach during these breaks so that you get back to work fresh and focused. Try to schedule all your calls while you’re travelling. This will help you utilize your time better.

#4: Limit work from home

When you work from home, you might fall prey to lot of distractions beginning from maids to doorbells and TV. Unless it is very urgent, prefer working from your office only. This will help you stay focused plus you can take up any and all urgent meetings as well, where rather if you are working from home – you might have to rush to the client’s office or your office for any emergency or unplanned meeting. Work from home also tends to make a person lazy and procrastinate things. That is why, choose to get up and go to your office only to work. This way your employees will also work to their best efficient potential (since they know you will be at office).

#5: Follow the 80-20 rule

This is a very effective technique – all you have to do is find out the 20% of your activities that yield 80% of the results that too positive results. Do those meticulously everyday so that one day it will become you habit to follow this rule. Push back the trivial or inconsequential stuff and allocate time for the important ones. Consider striking a balance between the important and the urgent.

The above ones are just few very common traits that are easy to adopt. You can have your personal productivity enhancing techniques which work best for you. Every person is different and so is their style of working.

5 tips how to use the concept of Neuromarketing

captureNeuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of how to conduct the marketing plan. We have covered Neuromarketing’s basics in our previous article. You can view it here!

Though the concept is very attractive, imbibing this concept into the daily marketing plans can cost quite a lot. To begin with an fMRI machine costs approximately $5 million plus the additional cost to set it up. A single advertisement sample group of 20 people can cost about $10,000.

Looking at the costs involved, it may not be possible for all startups to use the fMRI, but one can definitely use the concept of influencing the brain at the right time in the right way. Wondering how? Here are 5 tips –

#1: Use simple language with attractive colours and fonts

It is a known fact that a brain gets attracted to colours and style. While the colours and fonts attract your customers, keep the language simple. Avoid use of words and sentences that are complicated or difficult to understand. “If you need to convince a customer, client, or donor to perform some kind of task, you should describe that task in a simple, easy to read font,” Roger Dooley tells us in his chapter “Brainfluence in Print.”

#2: Influence the audience by directing at the right things

Imagine an advertisement where the hero is looking at a river? The audience will also look at the river right? People will look at what the person in the ad is looking at. So, be sure to direct the face in your ad to look at what you’d like the viewer to focus on. This is easy to focus on – as you just have to make sure that you ad is being shot in the right direction. Focus on the message and keep the content according to it.

#3: Before you can gain trust, make them believe that you trust them

If you believe in your customers, the will trust you back. You will have to take the first step ahead to wait and see the customers take the next step. You can make the move by small changes. For example, you can offer them one month free trails without asking them to give their credit/debit card details. Or you can give them free samples of your product with minimum restrictions. This way, when the customer feels important and trusted, they will also start showing trust in your brand.

#4: Choose appealing logos and images on your social media

Social Media can make or break a business. Make your social media pages and websites attractive and choose light hearted and appealing images for your website and pages. Choose a logo that is interesting and easy to understand by the customer. While it should be appealing, ensure that it depicts your vision and the purpose of your business. Make your logo so unique that it becomes your selling point. Remember Mc.Donalds’s logo right? Choose wisely!

#5: Give a personalized touch to your posts, messages, pamphlets and all your content

Anything that relates to the customer directly is a hit. Don’t just tell about a product; show it. And if you can’t show an image, create a mental image for your customers. At the same time, make sure you are not beating around the bush and are conveying the message – straight and simple.

 

NeuroMarketing – When Brain and science come together

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Neuro means brain and marketing is the art of selling products and attracting new customers. It is an age old belief that science has answers to anything and everything. Till date, marketing was known to be the creation of creative minds, but with onset of the concept of neuromarketing, tables have turned.
Different sources have attempted to define this concept in their way, but the most understandable meaning could be derived from Wikipedia, where “Neuromarketing is the formal study of the brain’s responses to advertising and branding, and the adjustment of those messages based on feedback to elicit even better responses. Researchers use technologies such as functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to measure specific types of brain activity in response to advertising messages. With this information, companies learn why consumers make the decisions they do, and what parts of the brain are motivating them to do so.”
In simple terms, this marketing style understands a how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her anaylsis of how to conduct the marketing plan.
Still Confused? The best example of neuromarketing

All of us know the famous Pepsi Challenge: It was a blind-taste test, where consumers were asked to choose between Pepsi and Coca-Cola—and Pepsi won the test.
To this challenge, almost a decade ago, neuroscientist Read Montague posed a question: If people truly prefer Pepsi over Coke, why isn’t Pepsi dominating the market?
To satisfy his curious mind, Montague himself created a Pepsi Challenge – hooking up his test subjects to an MRI machine to track brain activity. At first, about half of the participants said they preferred Pepsi; however, when Montague told them which samples were Coca-Cola, preferences shifted to three-to-one in favor of Coke. Additionally, he observed heightened activity had in the prefrontal cortex, part of the brain that controls higher thinking; as well as in the hippocampus, which relates to memory.
That’s when Montague was able to conclud that the brain was recalling images and ideas from commercials, and that the thoughts and emotions were well connected to the branding. There were overriding reactions to the actual quality of the product. In 2004, he published his findings—and as a result, neuromarketing emerged as a full fledged scientific way of marketing.

Costs involved
Though the concept is very attractive, imbibing this concept into the daily marketing plans can cost quite a lot. To begin with an fMRI machine costs approximately $5 million plus the additional cost to set it up. A single advertisement sample group of 20 people can cost about $10,000. Thus, currently, neuromarketing is primarily used by big top – notch companies like –
• Google and MediaVest partnered with biometrics researcher NeuroFocus (minority-owned by the Nielsen Company) to gauge how users responded to their InVideo advertisements (the semi-transparent overlay ads on YouTube). Forty participants’ sensory responses were scored along such criteria as attention, emotional engagement, and effectiveness.
• Microsoft uses EEG data to better understand its users’ interactions with its personal and laptop computers, including feelings of “surprise, satisfaction, and frustration.”
• The Weather Channel (TWC) was another company that partnered with NeuroFocus, as it prepared to relaunch its When Weather Changed History series. Using EEGs as well as eye-tracking technology and GSR (galvanic skin response), TWC was able to refine its commercials, and programming, for maximum impact
This concept is definitely catching rage, and is surely going to swap the market with better results. When the concept become a huge hit, definitely people are going to find economical ways to use it. What do you think of this concept? Please let us know your thoughts in the comment below.

3 Invaluable Tips for Aspiring Entrepreneurs

Very few successful entrepreneurs will tell aspiring business owners that founding and managing a business is always easy. Still, they will usually insist that it’s what they were born to do and no other kind of life would have been as satisfying for them. Business founders come from many different walks of life and form a very diverse group. However, they usually do adhere to a few basic rules that they adopted to run their companies in the best possible way.

Three Essential Tips for New Entrepreneurs

According to Ryan Robin, an entrepreneur and Entrepreneur Magazine contributor, the one thing that all successful business owners agree upon is the importance of taking advice from mentors. While most business owners will have to overcome obstacles and mistakes, it’s helpful to minimize these by considering some tips from people who have already traveled this path.

With that bit of good advice in mind, consider these three tips for aspiring entrepreneurs:

1. Prioritize Financial Management from Day One

Companies can generate a lot of revenue and even profits without enjoying long-term success. Most businesses experience both peaks and lows in their business cycles and have to manage unexpected expenses. In addition, generating high revenues won’t guarantee a positive cash flow unless the business can manage to control expenses. Conversely, some companies become sustainable quickly even without very high revenues because the owner has learned to manage finances.

These are all good reasons why business finances have to be managed well from the first day in operation. It helps to use bookkeeping software in order to document revenues and expenses. This kind of software also helps a new entrepreneur develop good money management habits. A solution like an online line of credit can help relieve stress by making sure that the company can enjoy ongoing access to business funding. The best entrepreneurs work to manage money and ensure their company has enough capital to succeed.

FINANCIAL MANAGEMENT

2. Focus on Passions

Chase Jarvis founded CreativeLive.com, a company that streams educational material. He expresses his bet bit of advice by telling other business founders to, “Scratch your own itch.” Entrepreneurs need to understand that founding a business will be more like a marathon than a sprint. It’s much easier to maintain high levels of interest, focus, and energy if the company involves a pursuit that is truly meaningful to the business owner.

In this light, Mr. Jarvis says that aspiring entrepreneurs should not just seek some business opportunity because research or experience promises high revenues or low competition. Instead, they should really try to focus on following their own passions. Certainly, it’s always prudent to make sure that a business idea has a chance to succeed by conducting research or relying upon experience. At the same time, a good opportunity may only become a great business if the business owner really cares about it.

3. Focus on the Hustle

Jon Acuff wrote a best-selling business book called “Do Over” that helps people learn to start loving their work again. His best advice for new business owners is to understand how to hustle in order to obtain their dreams. He says that many aspiring business owners don’t really understand how to direct their energy in order to achieve their goals. Mr. Acuff gained his experience by moving through a series of jobs in order to find meaningful work and then finally, founding his own business as an author, business brand consultant, and speaker.

To explain, Acuff says that hustling should be an act of focusing energy towards specific goals and not just moving in a frenzy. He says that the most successful business owners don’t necessarily get more done in a workday than others. Instead, they focus their work upon those activities that contribute to reaching their clearly defined business goals and help them generate profits.

How Do New Business Succeed?

Entrepreneurs tend to be a pretty independent group of people. At the same time, successful business owners should stop to take advice from experienced mentors. They will also take the time to learn how to do essential business tasks, like managing finances, that they may not enjoy as much as they enjoy developing their products or services. In order to find the drive to handle a business startup, it’s helpful to find a business that incorporates meaningful work that really inspires the owner. Finally, it’s important to figure out which tasks are most important and really focus on those so your small business can grow and thrive.

about Author:

Jami Schwartz is in charge of content at Kabbage. Kabbage helps small businesses get the funding they need to grow. Through a fully automated, online platform, businesses can link their latest business data, allowing us to review the overall health of their business to approve and provide lines of credit up to $100,000 in minutes.

4 roles every entrepreneur MUST learn to play

captureBelieve it or not – being a founder is a tough task. You have to think about every small and big thing, you have to please every stakeholder and be a part of every important and not – so – important meetings. As an entrepreneur you need to have knowledge in various spheres apart from your core – strategic play!

At different levels and depending on situations, you need to put on various hats and play different roles – either to meet the requirements or to support your stakeholders. Here are the 4 most important roles that you will play very frequently in the journey of entrepreneurship –

#1: The technical team member

Dealing with technology can be a daunting task. If you plan to hire a techie to help you with your technology related stuff, you still might have to sit with him/her to make them understand what you want and work with them at different stages.

#2: The sales person

Oh yes! Till your startup product or service is known to most of the people, you will be the spokesperson and sole sales person of your brand and idea. You have to sell it to various people including – investors, customers, prospect employees, government and competitors. Wherever you go, you need to be on your toe to sell your vision to anyone who is interested or who seems like a prospect.

#3: The finance planner

You know how much investment you have, and where to put in what amount of money. As the parent of the idea, you know the accounts of every penny. Till you reach a point, where you feel you need to appoint a CA or finance planner, you are the accountant, book – keeper, finance planner of your startup. When you play this role, you will have the responsibility to sell this to your prospect investors as well. You will have to convince them with the fact that your finances are well planned and you know how much to spend, where to spend and when to spend!

#4: The Chief Executive Officer

This is the combined role where you are the voice of your idea and startup. While you play this role, you might face critical questions including, “How much money do you need to achieve the goals you have set? Do you have the right set of skills and talent to achieve success? What are your short term and long term plans?” As the CEO, you will have to play the strategic and operation role – both simultaneously.

Not all founders remain CEOs, but odds are, you’ll be your company’s first. It is the most crucial role you will play as the company grows and evolves from just an idea to a complex organization.

The best tip – don’t mix up roles. Apart from the above mentioned 4 roles, you might find yourself in various other shoes as well, but the above 4 are the most common, which you just cannot skip!Play each role differently and give it full justice, that’s when you will succeed in each job that you play, and that’s when you will be able to master your idea and make it a huge success. All the best!

3 daily routine to inculcate to make a strong social media presence

captureJust entering the world of social media for all your marketing efforts is not enough. You have to ensure that it is reaching to the right audience at the right time. To make it a hit, you must also make sure that you are pro – active and responding to any and all customer interactions.

As a part of social media, you are just not expected to update dozens of different profiles every day, but you must also connect with potential new followers and monitor your company’s branded keywords in order to manage any negative mentions you encounter.

If you are wondering how and what will keep your social media marketing campaigns active, then you must make the best use of your time and inculcate few daily routines in your every day schedule. Like how as soon as you get up you brush your teeth and eventually it has become your habit, similarly, make these 3 tasks your daily habit –

#1: Keep the response time to a maximum of 24 hours

Customers love it when they get immediate attention. Social media is one such platform that allows direct customer interaction, and as an entrepreneur take full advantage of it. Whenever a customer reacts to any of your post on social media, make sure you take time out and respond to it appropriately within a maximum of 24 hours. These interactions come in a number of different formats, including:

  • Facebook messages
  • Posts to your Facebook wall
  • Facebook status or picture tags
  • Twitter direct messages
  • Twitter “@” replies

#2: Engage customers in your post through posts that encourage interaction

Instead of just sharing the latest update of your startup, a better way to do it is, add lines in the start or end that invite viewers to comment or share their opinions. One such line could be – “Feel free to share your thoughts in the comments below”. This way customers will feel valued and will open up to share their opinions and thoughts. The game doesn’t end there! Once the customer responds, it is your duty to reply back – first acknowledge their response by thanking them to take time out to let you know their thoughts and then interact with them. This is a two way interaction and if it’s of general interest, it might grab attention of others as well.

#3: Come up with taglines, hashtags or any other catchy words to be used always

Taglines, hashtags, names, logos – anything that the company could associate with – use these continuously in all your posts and images so that customers can relate it to your startup when they see it elsewhere. For instance, what pops up to you mind as soon as you see a small letter “m” – Most of them could relate it to McDonald’s “m” logo right? Similarly, start branding your company also with something that you would like customers to recognize. Use it yourself and encourage customers to use it as much as they can, whenever they wish to mention your startup.

Initially, it might be difficult for you to take time out to work on the above 3 things. But when you try hard to make sure that these 3 tasks are checked, slowly it will turn into your habit and then you will automatically do it, without taking any extra effort to ensure social media connectivity with your customers.

Unicorns – Need of the hour

India has a population of 1.3 billion and is the third largest Start-up ecosystem in the World. Yet out of 177 unicorns in the world, India can boast of only 8 namely Flipkart, Snapdeal, Ola cabs, One 97 Communication (Paytm), Hike, Shopclues, Zomato Media, and InMobi. Oyo Rooms and Grofers are on the verge of joining the club.  Reasons are aplenty from the lack of a more global outlook to scanty availability of funds for a dismal number of unicorns being present in India. It’s also the socio-economic factors prevalent here that hinder the evolvement of a potential unicorn.

Unicorns at a time like this..

Unicorns are aggressive, they grow fast and they hire exponentially.

India has the advantage of a huge  demographic dividend. We as a country need to take advantage of this opportunity. Creating opportunities for two-thirds of a 1.3 billion population is a herculean task.

Unicorns are aggressive, they grow fast and they hire exponentially. The need of the hour is to build sustainable unicorn startups which will hire thousands of educated unemployed youth available.

We are nowhere close to the number of Unicorns which can meet such ambitious goals. We need an ecosystem which can drive faster yet stable growth of Unicorns to achieve this goal. The current startup ecosystem in our country needs to drive in a daringly different direction to achieve this.

Sustainable growth is characterized by one simple rule, “New customer comes from the actions of the past customer.” Building a Start-Up Enterprise is an exercise of institution building. For generations, Indian traders have laws that govern the traded products and not the customer interests. Though the Indian Entrepreneur understands money very well, a startup enterprise is not all about money.  If one needs to build a Unicorn, the focus needs to be on delivering value to the customer and the rest doesn’t matter.

unicorns-of-india

DNA of a hunting Unicorn

What makes a unicorn startup cannot be explained through a hard and fast rule. It takes a certain concoction traits to attain such a state nevertheless.

  • Business model totally aligned towards a good customer experience.
  • Has positive unit economics from early stage. 
  • Is self-sustained and has the ability to bootstrap (essentially, survive) for a while even if the next level of funding is delayed. Efficient utilisation of capital is pivotal in attaining that.
  • Business model must focus on the urban, Semi-urban and rural markets, albeit with a different marketing strategy.
  • Emphasis should be laid on value and traction but primarily on revenue.
  • A belief in originality rather than aping western businesses, since what works in a certain geographies doesn’t work in India.

The missing Link

The Start-Up ecosystem only extends to a few cities in India. The scenario needs to change, it has to expand throughout the country. The number of Non-Premium Educational Institutions are aplenty in India.  The focus has to be on identifying the best ideas and grooming them to become Start-ups. We need more seed fund and grants which can enable innovation and invention. Early stage foundation is quite important for a start-up to become a unicorn, which can be taken care of through a structural shift of strong support systems that validate at the early stages.

Finally it’s the founder’s passion and the mentor’s guidance that make a big difference in building the Enterprise. If the early stage is planned and built solid, the chances of success are much higher.

Let’s hope for a vibrant ecosystem in the years to come which will be the breeding ground for numerous unicorns. Then India will truly be a super power to reckon with.

About Author:

Devireddy Sreedevi (Executive Director, TiE Hyderabad) has Overall 17 years of diverse experience in Corporate Relations, Operations, Sales and Marketing.

Strong Business acumen coupled with people skills, Relationship management, Inspiring leadership evangelist

Email: ed@tiehyderabad.org ; devireddy.sreedevi@gmail.com

Linkedin: https://in.linkedin.com/in/drsreedevi

Twitter: DSreedevi

5 bad habits to let go to succeed

capture“Success comes to those who work towards it!”

This is a well knowing saying and it actually holds true. Mere working will not make wonders happen, you have to work in the right direction and in the required ways to achieve the success that you have foresighted.

As an entrepreneur – you have a great idea, you have investors ready to invest, yet you are not able to achieve targets as per you potential! Wondering why? Well, to be frank, it might be because of the below thoughts and actions that you consciously or unconsciously imbibe in yourself and your daily routine –

#1: The fear that you are not perfect

It’s OK! Trust me, nobody in the world is perfect. Even Steve jobs had made mistakes and so did Mr. Ambani! Allow thyself to create things that are not perfect. Make multiple drafts of a single action plan, even though you know you won’t include some or most of what you’re doing. You always can edit what you’ve begun. Greatness comes from many failures and do-overs.

#2: You get distracted very easily

If just one call or a single push notification can take away your focus, then you’ll have to change this action IMMEDIATELY! To change this, avoid taking lot of short breaks. Do not interrupt yourself once you sit to work on serious and important things. Plan your things, and include breaks in the plan. Breaks will be the only time that will allow you sometime to make those phone calls, answer back to all pending texts and emails.

#3: Alarm rings? GET UP instead of hitting SNOOZE

This is where the procrastination in you begins. Just from a simple snooze of your alarm – it could be a wake up alarm or an alarm to remind you of something. Hitting the snooze will only make you lazier and will postpone your things that you were supposed to do at the moment. Several studies have shown that 15 minutes of extra snooze time in the morning won’t help you feel less tired. Scientists found a long time ago that you need deep REM sleep to recharge and have concluded that, “Snoozing actually makes you more tired and fatigued. Even worse, it wastes time you could spend drinking water, showering or exercising — activities all shown to increase energy levels.”

#4: You MULTITASK at most times

While multi tasking is good, it isn’t recommended at all times! Sometimes, there is a need for you to focus on one single thing at once to attain perfection in it. If you prefer to multi task everything at all times, you tend to miss giving attention to detail and this might result into huge blunder at some point. Studies have proven that multitasking reduces the amount of short-term memory you retain from your task. Over time, this reduces your amount of long-term memory as well.

#: 5You kick start your day with full energy that gradually tends to lower by the end of the day

Most people are at their best earlier in the day, before they’ve reached the brain fatigue of afternoon and evening. This is only because you have over stressed yourself during that day, that your body has no energy left by the end. It can also be because you have been sitting in for too long! In a sitting position, the spine becomes less flexible and in turn this puts strain on the lower back, shoulders and neck. It also reduces blood flow to the brain and lungs – and when this happens how are you going to expect your brain to function as quick as it would have otherwise?

Change all your bad habits become they have become your regular routine. Changing everything at once can seem to be impossible, but if you focus on one thing at a time and try to improve bit by bit, there will be one day where you will be far away from all the bad habits that you have today. You can’t outwork unhealthy patterns. The best way to ditch a bad habit is to embrace a good one in its place!