Category Archives: Experts Speak

NeuroMarketing – When Brain and science come together

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Neuro means brain and marketing is the art of selling products and attracting new customers. It is an age old belief that science has answers to anything and everything. Till date, marketing was known to be the creation of creative […]

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3 Invaluable Tips for Aspiring Entrepreneurs

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Very few successful entrepreneurs will tell aspiring business owners that founding and managing a business is always easy. Still, they will usually insist that it’s what they were born to do and no other kind of life would have been as satisfying […]

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4 roles every entrepreneur MUST learn to play

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Believe it or not – being a founder is a tough task. You have to think about every small and big thing, you have to please every stakeholder and be a part of every important and not – so – […]

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3 daily routine to inculcate to make a strong social media presence

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Just entering the world of social media for all your marketing efforts is not enough. You have to ensure that it is reaching to the right audience at the right time. To make it a hit, you must also make […]

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Unicorns – Need of the hour

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India has a population of 1.3 billion and is the third largest Start-up ecosystem in the World. Yet out of 177 unicorns in the world, India can boast of only 8 namely Flipkart, Snapdeal, Ola cabs, One 97 Communication (Paytm), […]

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5 bad habits to let go to succeed

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“Success comes to those who work towards it!” This is a well knowing saying and it actually holds true. Mere working will not make wonders happen, you have to work in the right direction and in the required ways to […]

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7 reasons why you MUST shift to the digital marketing world

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Today digital marketing is not a unique way of marketing, it has become a basic need for marketers in order to be able to connect with its existing and prospect customers. Digital marketing is an umbrella under which it covers […]

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Making the best out of mentor meeting time

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In evolving startup ecosystems, access to mentors that can add value to a startups journey is extremely limited. Even more so in the early stages of a startup. When a startup does get access to a mentors time, one has […]

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4 tips to streamline your online content marketing

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Social Media – the new rage for effective communication for companies. This platform has the power to either build or break a brand. With positive spread of word on social media platforms, companies can get free marketing and increased brand […]

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Top 5 mistakes startups make when planning their marketing strategy

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The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow. —Seth Godin, Tribes: We Need You to Lead Us When in a startup, there are several things on […]

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