Social Media – the new rage for effective communication for companies. This platform has the power to either build or break a brand. With positive spread of word on social media platforms, companies can get free marketing and increased brand recognition. Vice versa, negative comments can break the already established brand.
With this technology platform being so important, it is important for us to leverage and exploit it to its best advantage. With just 24 hours in a day, we have to make sure that we are able to take ‘some’ time out to work on ‘what’ we are posting online – because once uploaded, it reaches out to a large audience all at once. When you try to bring out some really nice content for your online marketing, you must concentrate on –
- Collecting content
- Automating posts
- Sharing material
- Analyzing your metrics
#1: Hire an expert
Today there are people who expertise in the field of online content marketing. So, don’t hesitate to reach out to them. You can hire them full time or part time depending on your need and leave the work to them. Just explain them your requirement and allow them sometime to handle the task by themselves. However, it is recommended not to give them complete liberty in the beginning. Keep a check until you know that they are good to go all by themselves on behalf of you.
#2: Believe the fact that, old posts shouldn’t be forgotten
Heard of refurbished phones right? Similarly, old content and posts can also be refurbished. Yes, you have read it right – You may not know, but some of your old posts might still be relevant to your current need for marketing. You just need to update the information and make a couple of edits. Sorted!
#3: Let your sales team and content writers collaborate
Your sales team are the ones who interact with your customers directly. So, it is quite obvious that they know the most frequently asked questions, and the major concerns of your customers. Using this to your advantage, why don’t you allow your sales team and content writers collaborate? By doing so, you will be able to come up with lot of do’s and don’ts to include in your article. Plus, guess what? You will have a ready list of topics with you – as to what to cover and at what priority. It is like shooting two stars at one go!
#4: Research and keep reading relevant article
Building content for your post is the toughest step of your online marketing. It is always recommended to collect content and information from various baskets, collate them and then use it in the best way possible. The best way to do this is set aside some time everyday to search for relevant content. While doing so, it is important for you to set time-limits – If you’re not monitoring how much time you’re spending on social networks, you’re in a trap because social media is the easiest way to get distracted. Try limiting your efforts on Facebook, Twitter, and LinkedIn to 10 minutes for each site. Open interesting links and save them for later. Then spend 10 more minutes looking through your top niche blogs/websites. Have a list of these blogs already prepared so you can go right to them and look for relevant content for your audience.
It is not necessary that you have to limit your search to online websites. Old school books and popular novels can also act as important resources to build content for your web. You can also talk to your employees – you never know the hidden knowledge that they have can also be an important aspect in your content.
The key to streamlining effective content is networking and research. The more you do these two things, the more knowledge you will be able to collect and the more easy it will be for you to create your own content.