Neuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of how to conduct the marketing plan. We have covered Neuromarketing’s basics in our previous article. You can view it here!
Though the concept is very attractive, imbibing this concept into the daily marketing plans can cost quite a lot. To begin with an fMRI machine costs approximately $5 million plus the additional cost to set it up. A single advertisement sample group of 20 people can cost about $10,000.
Looking at the costs involved, it may not be possible for all startups to use the fMRI, but one can definitely use the concept of influencing the brain at the right time in the right way. Wondering how? Here are 5 tips –
#1: Use simple language with attractive colours and fonts
It is a known fact that a brain gets attracted to colours and style. While the colours and fonts attract your customers, keep the language simple. Avoid use of words and sentences that are complicated or difficult to understand. “If you need to convince a customer, client, or donor to perform some kind of task, you should describe that task in a simple, easy to read font,” Roger Dooley tells us in his chapter “Brainfluence in Print.”
#2: Influence the audience by directing at the right things
Imagine an advertisement where the hero is looking at a river? The audience will also look at the river right? People will look at what the person in the ad is looking at. So, be sure to direct the face in your ad to look at what you’d like the viewer to focus on. This is easy to focus on – as you just have to make sure that you ad is being shot in the right direction. Focus on the message and keep the content according to it.
#3: Before you can gain trust, make them believe that you trust them
If you believe in your customers, the will trust you back. You will have to take the first step ahead to wait and see the customers take the next step. You can make the move by small changes. For example, you can offer them one month free trails without asking them to give their credit/debit card details. Or you can give them free samples of your product with minimum restrictions. This way, when the customer feels important and trusted, they will also start showing trust in your brand.
#4: Choose appealing logos and images on your social media
Social Media can make or break a business. Make your social media pages and websites attractive and choose light hearted and appealing images for your website and pages. Choose a logo that is interesting and easy to understand by the customer. While it should be appealing, ensure that it depicts your vision and the purpose of your business. Make your logo so unique that it becomes your selling point. Remember Mc.Donalds’s logo right? Choose wisely!
#5: Give a personalized touch to your posts, messages, pamphlets and all your content
Anything that relates to the customer directly is a hit. Don’t just tell about a product; show it. And if you can’t show an image, create a mental image for your customers. At the same time, make sure you are not beating around the bush and are conveying the message – straight and simple.