5 tips how to use the concept of Neuromarketing - Start-Up Hyderabad
Loading Startup Hyderabad

5 tips how to use the concept of Neuromarketing

 5 years ago    

captureNeuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of how to conduct the marketing plan. We have covered Neuromarketing’s basics in our previous article. You can view it here!

Though the concept is very attractive, imbibing this concept into the daily marketing plans can cost quite a lot. To begin with an fMRI machine costs approximately $5 million plus the additional cost to set it up. A single advertisement sample group of 20 people can cost about $10,000.

Looking at the costs involved, it may not be possible for all startups to use the fMRI, but one can definitely use the concept of influencing the brain at the right time in the right way. Wondering how? Here are 5 tips –

#1: Use simple language with attractive colours and fonts

It is a known fact that a brain gets attracted to colours and style. While the colours and fonts attract your customers, keep the language simple. Avoid use of words and sentences that are complicated or difficult to understand. “If you need to convince a customer, client, or donor to perform some kind of task, you should describe that task in a simple, easy to read font,” Roger Dooley tells us in his chapter “Brainfluence in Print.”

#2: Influence the audience by directing at the right things

Imagine an advertisement where the hero is looking at a river? The audience will also look at the river right? People will look at what the person in the ad is looking at. So, be sure to direct the face in your ad to look at what you’d like the viewer to focus on. This is easy to focus on – as you just have to make sure that you ad is being shot in the right direction. Focus on the message and keep the content according to it.

#3: Before you can gain trust, make them believe that you trust them

If you believe in your customers, the will trust you back. You will have to take the first step ahead to wait and see the customers take the next step. You can make the move by small changes. For example, you can offer them one month free trails without asking them to give their credit/debit card details. Or you can give them free samples of your product with minimum restrictions. This way, when the customer feels important and trusted, they will also start showing trust in your brand.

#4: Choose appealing logos and images on your social media

Social Media can make or break a business. Make your social media pages and websites attractive and choose light hearted and appealing images for your website and pages. Choose a logo that is interesting and easy to understand by the customer. While it should be appealing, ensure that it depicts your vision and the purpose of your business. Make your logo so unique that it becomes your selling point. Remember Mc.Donalds’s logo right? Choose wisely!

#5: Give a personalized touch to your posts, messages, pamphlets and all your content

Anything that relates to the customer directly is a hit. Don’t just tell about a product; show it. And if you can’t show an image, create a mental image for your customers. At the same time, make sure you are not beating around the bush and are conveying the message – straight and simple.





  • Saritha Keshamoni

    Saritha Keshamoni

  • Rituka M

    Rituka M

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Tata Teja

    Tata Teja

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Avatar

    Sameeksha Bansal

  • Rahul Das

    Rahul Das

  • Shravani Maddirala

    Shravani Maddirala

  • Saloni Anand

    Saloni Anand

  • Avatar

    Madhureema RoyMoulik

  • Srinivas Aki

    Srinivas Aki

  • Dhivya


  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Harshita Goel

    Harshita Goel

  • Nikita Kiran

    Nikita Kiran

  • Avatar

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Divya Jyothi

    Divya Jyothi

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Ayushi Pandey

    Ayushi Pandey

  • Avatar

    Surya Vallae

  • Amita Sood

    Amita Sood

  • Gunajit Haloi

    Gunajit Haloi

  • Ravi Vaka

    Ravi Vaka

  • Avatar

    Manoj Surya

  • Priyanka Mechineni

    Priyanka Mechineni

  • Sreekar Reddy

    Sreekar Reddy

  • Ambika Asta

    Ambika Asta

  • Avatar

    Anish Tadimarri

  • Vana Korrapati

    Vana Korrapati

  • Avatar

    Vineel Reddy Pindi

  • Vinita Surana

    Vinita Surana

  • GR Reddy

    GR Reddy

image title here

Some title