A New Way To Look At Traditional Products! - Start-Up Hyderabad
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A New Way To Look At Traditional Products!

 1 month ago    

Winston soothes its way into a deal

With our fast-paced lives, wouldn’t we love to eliminate long salon queues and expenses? To bring you smart, sturdy, and super easy-to-use salon appliances, Winston was born through Himanshu & Nikita Adlakha. With products sold across e-commerce marketplaces & on their website, Winston brings you products that can give you the salon experience right from the comfort of your home. Their range currently includes 8 SKUs and in FY22-23, their sales were Rs. 1.5cr with a projection of 6 crores.

Winston products
Credit: Sharks Anupam & Vineeta with founders of Winston

With an ask of 1 crore for 4% equity @ a 25 crore valuation, the founders of Winston pitched to the tank. Sharks Anupam & Vineeta came in together with an offer of 1 crore for 10% equity @ a 10 crore valuation. The founders of Winston accepted the deal!

Flatheads Go Out Of Stock After Episode Airs!!

Bringing a revolution to the footwear industry, Flatheads built a t-shirt for your feet. Made with bamboo, banana fiber, and linen, the Flatheads footwear solves the problem of lack of ventilation in shoes. Started by Ganesh Balakrishnan, Flatheads has over 20,000 customers and is available for purchase on their website and e-commerce marketplaces. In FY 21-22, the company had 3.40 crores in sales with 15 lakhs in last month’s sales. However, they burn 5.5 lakhs monthly leading to the company being in loss. Although optimistic, the company previously raised 10.2 crores so far and aims to launch its products in UAE & US this year.

flatheads products
Credit: Flatheads founder Ganesh Balakrishnan

Seeking an investment of Rs. 75 lakhs for 3% equity @ a 25 crore valuation, the Flatheads’ founder had an emotional pitch. Sharks Peyush & Vineeta made an offer of Rs. 75 lakhs for 33.33% equity @ a 2.25 crore valuation on the condition that the company is open to restarting the entire process from scratch. However, the founder did not sign the deal. After the shark tank episode, the entire inventory of flatheads was out of stock. This showcases the power consumers hold in the market and the support they can showcase a good brand. In an interview after the tank, the founder announced 900 shoes for production on pre-orders.

Beat Your Habit The Organic Smokes Way

organic smokes products
Credit: Organic Smokes founders, the Chhabra brothers

Smoking tobacco is a widespread problem in India that leads to multiple health issues. With a 2 crore industry, the consumption of tobacco is a taboo practice that is done openly. To eliminate smoking and provide a guilt-free experience, Organic Smokes was born through Nitin, Piyush & Gaurav Chhabra. The idea stems from the founder’s family’s ayurvedic business. Making a patented blend of an herbal formulation that is approved by the AYUSH ministry, Organic Smokes aims to nick the habit in the bud. In the last month, they have had Rs. 40 lakhs in sales with an EBITDA of 10%. They have 45 distributors and market their products through exhibitions. Costing Rs. 250 for a 10-pack, Organic Smokes is a sustainable alternative to smoking tobacco. Seeking 1 crore for 1% equity @ a 100 crore valuation, Organic Smokes did not receive any offers from the sharks



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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