ADmyBRAND- Modern Avtar for Traditional Media4 years ago Ramya Sayaboni
The days are gone, where marketers could only showcase their product, now we are in a generation, where marketers creatively connect the customers by building relationship and loyalty. With the evolution of the digital platform, there is a change in all the advertising platforms from outdoor advertising, Newspaper, Television, Radio to mobile platforms.
Today marketplace for advertising is diversified and extremely huge, it is difficult for the media owners to compete with local outdoor media firms and to sell their ad space and also focus on other channels like Television, Print, Mobile, which are advanced than outdoor. To boost your AD space and directly approach clients and get the best value for media space and by providing a measure of campaigns performance to clients and bring a change in advertising modern platform there is a one-stop platform for outdoor media, ADmyBRAND.
ADmyBRAND is an analytics-driven Omnichannel, an AD exchange platform to design and create advertisements. It was founded in the year 2015 by Sudhanshu Goyal, who is serving as Executive director and CEO for ADmyBRAND and is an IIM Calcutta Alumni. He has worked at CEO office at Adani Group under the leadership of Mr. Karan Adani and formulated 5-year STRAP –strategy planning document for Adani, He is also currently the chief executive officer at positron internet.
ADmyBRAND is an online solution for an offline platform. It is a marketplace for media and Ad spaces. It is Powered by terabytes of real-time data, Cutting edge mathematical models, and experience of industry experts. An end to end marketing platform for the media owners and agencies for booking, executing and analyzing ATL Marketing campaigns. It is at an aim to digitize the total, above the line advertising industry by taking it online. Its presence here is to fill the gap between the information and advertisers thereby the media owners can not only increase their sales but also build trust with the brand.
The unique thing about ADmyBRAND is, it is the first aggregator of Above the Line (ATL) advertising Solution from outdoor medium to Television, Radio, Newspaper and Mobile platforms. It is the world’s first “DO IT YOURSELF” marketing platform. They eliminate the concept of MAN IN THE MEDIA- Middlemen between the advertisers and the media owners who provide unreliable information. It offers a service where you can measure the performance and track how your targeted plans are going through.
To listen to your brand through radio advertisements, ADmyBRAND has an AD8RADIO which is the only self-service advertising platform. It is a new way of the advertising system. Advertising your product through RJ mentions whereby the popular Rj’s your brand will be rewarded and it will influence the audience. And even you can advertise it through Audio Ads where your brand will be promoted during the commercial breaks. You can also make sponsorship tags with radios which create brand awareness and brings positive attitude about the brand to the listener. Through contests, the Radio station will conduct some competition where your brand product will be gifted.
ADmyBRAND has partnered with India leading Radio partners like 91.1 Radio city,91.9 friends FM,93.5 Red FM,92.7 BigFM,94.3 Radio one, Radio Mirchi and many more. It has 100 partners across 200 towns national wide 8hoarding.com is a new wave of the outdoor advertising industry in India.
ADmyBRAND is focusing on making outdoor advertising as smart as digital advertising by which you can maximize your profits. There is a mobile app for eight hoarding. It has six heat maps; You get noticed on the go, anytime anywhere with this most advanced hoarding service in the country. With all the creative methodologies like visibility Index and in-house design solutions at an affordable price and quality support, everything is done just with a click.
You can also compare media of your interest in real time. Its brand partners are JCDecaux, Slevel Media, Jagran, Pioneer, Ronak Advertising. It has a movable media advertising platform called outkart.in where you advertise the brands through movable media like busses, cabs, ola & uber, Autos, Airlines and choppers, and also through aerial banners and balloons. You can also advertise at avenues like inside airports, Railway stations, Shopping malls, Restaurants, Movie screens, amusement parks and exhibitions.
AD8TV is the most advanced television platform, it is the largest TV AD network and partnered with more than 150 channels and helps brands with affordable, user-friendly and real-time analytics and gives cost-effective inventory for advertising.
AD8NEWSPAPER has an easy reach to the user when you compare it with the other news advertising portals. Its partners in Newspaper media are The Hindu, The Times Of India, Dainik Jagaran, Dainik Bhaskar, Hindustan Times, Deccan Chronicle, Business Standard, The Indian Express and many more.
ADmyBRAND has acquired chilytics in 2016 and rebranded it as analyzemyad.com which is a marketing analytical platform which focuses on how your brand is performing with real-time campaign tracking, predictive ROI modeling, campaign performance report. Chikooplay was acquired in 2016 as well and rebranded as inventmyad.com, it is an advertisement creation solution for your brand to create Audio and video ads in an easy and innovative way.
It has raised seed funding of 50,000$ and angel round funding of 45,000$ and recently in 2017. It has raised a seed funding 0f USD 1 Million. Its competitors are amagi, HT media, Creative Orchestra, McCann, GREY, The Times Group, J.Walter Thompson. With a connected ecosystem of marketing, they are operating across the world in different countries with a creative flair, by thinking out of the box to provide better service for the users with no confusion. It is like a tortoise and a hare combination called turt-hoise as fast efficient and smart marketing agency.
In a world that runs on advertising and public reach, ADmyBRAND has already registered its spot. All you have to do is to add your brand to the list and watch your brand grow with time.