AdOnMo Raises Pre-series Round of USD 3 Million Led by Ant Financial’s BAce Capital - Start-Up Hyderabad
Loading Startup Hyderabad

AdOnMo Raises Pre-series Round of USD 3 Million Led by Ant Financial’s BAce Capital

 3 years ago    
  • Alibaba and Ant Financial-backed BAce Capital invests in AdOnMo, amongst other investors, including Astarc Ventures and Mumbai Angels Network
  • Media-Tech startup AdOnMo will use the funds to further expand its operations in India, acquire talent and accelerate product development

AdOnMo, India’s first contextually targeted digital Out-of-Home (OOH) advertising company, today announced that it has raised a pre-series round of USD 3 million led by Ant Financial’s BAce Capital. Alibaba and Ant Financial-backed BAce Capital invested in AdOnMo, amongst other investors, including Astarc Ventures and Mumbai Angels Network.

AdOnMo, which brings together the best of both online advertising and outdoor advertising, will leverage the funds to expand its operations in the Indian market further. Currently, the startup is operational in Mumbai, Hyderabad, New Delhi, and Bengaluru. The funds will also be utilized for product development, building upon the existing team and acquiring talent.

Founded in 2019, BAce Capital is a venture capital firm that invests in early-stage companies in emerging economies, primarily focusing on India and Southeast Asia. BAce Capital is an affiliate of Alibaba and fintech giant Ant Financial. BAce Capital’s investment in AdOnMo is a part of its plan to deploy more than 60 percent of the $150-million India-Southeast Asia corpus in early-stage companies in India. BAce Capital and the team have invested in other Indian startups such as Paytm, Zomato, Bigbasket Rapido, Healofy, Qyuki, Room me, amongst others.

Benny Chen, Managing Partner, BAce Capital, said, “Drawing parallels from the China story, we see a lot of potential in this space. AdOnMo is taking a unique approach to unify online and outdoor advertising using cutting-edge technology. We are excited to join hands with the young and passionate AdOnMo team to digitalize India’s growing smart cities and support the growth of its digital economy.”

Founded in 2017 by Sandeep Bommireddi and Sravanth Gajula, AdOnMo wants to build the Google Ads of OOH advertising. It brings together the best of online and OOH advertising worlds. The startup envisions to empower brands, big or small, reach their target audience at scale, efficiently and effectively. With its cutting-edge hyperlocal intelligence technology, AdOnMo bridges the gap between the online and offline advertising channels.

Leading brands such as Amazon, Honda, EXIDE, HDFC Bank, IKEA, Reliance Digital, amongst others, are its customers. The startup also brings in affordable solutions for small and medium-scale enterprises (SMEs) as well.

Sandeep Bommireddi, Co-Founder of AdOnMo, said, “We are delighted to have Alibaba-backed BAce Capital for our pre-series investment. Its long-term view and portfolio of investments in early-stage startups will provide many synergistic opportunities as we expand our operations to other geographies within the rapidly growing media-tech industry.” 

Sravanth Gajula, Co-Founder of AdOnMo, said, “We wanted to take a radically different approach to the problems in the advertising industry. We have invested and would continue to invest heavily in technology advancements and make the Media-Tech space not just accountable, but constantly evolving and contextual. Over two years of our growth journey, we have filed seven patents. We expect further growth through more IP and patents in upcoming quarters.”

With India’s rapidly growing digital economy, AdOnMo is betting big on playing a crucial role in advancing smart city infrastructure.



Saritha Keshamoni

Foodie, Hyderabadi, Music lover,Designer by Interest, s/w Engineer by Profession, Entrepreneur in Making, Cricket buff, Telanganite


  • Saritha Keshamoni

    Saritha Keshamoni

  • Rituka M

    Rituka M

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Tata Teja

    Tata Teja

  • Nethrikaa Greeshma

    Nethrikaa Greeshma

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Avatar

    Sameeksha Bansal

  • Rahul Das

    Rahul Das

  • Shravani Maddirala

    Shravani Maddirala

  • Saloni Anand

    Saloni Anand

  • Avatar

    Madhureema RoyMoulik

  • Srinivas Aki

    Srinivas Aki

  • Dhivya


  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Harshita Goel

    Harshita Goel

  • Nikita Kiran

    Nikita Kiran

  • Avatar

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Divya Jyothi

    Divya Jyothi

  • Ayushi Pandey

    Ayushi Pandey

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Amita Sood

    Amita Sood

  • Avatar

    Surya Vallae

  • Gunajit Haloi

    Gunajit Haloi

  • Avatar

    Manoj Surya

  • Ravi Vaka

    Ravi Vaka

  • Sreekar Reddy

    Sreekar Reddy

  • Priyanka Mechineni

    Priyanka Mechineni

  • Ambika Asta

    Ambika Asta

  • Avatar

    Anish Tadimarri

  • Vana Korrapati

    Vana Korrapati

  • Avatar

    Vineel Reddy Pindi

  • GR Reddy

    GR Reddy

  • Vinita Surana

    Vinita Surana

image title here

Some title