What is an artist doing in a Tech Hub like Hyderabad ?
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What is an artist doing in a Tech Hub like Hyderabad ?

 5 years ago    

#First Impressions

You realize that the demand for designers in start ups is increasing. What do you do? You find yourself in Hyderabad. You jump right in and make your skills available to them. But does it always work the way you think it does? No. Often, first impressions in a startup can be very different from what it really is.

What then is an artist doing in a Tech Hub?

The key to this answer is in understanding our roles as designers. Design, irrespective of what kind it is – print, digital, etc. is about communication. To whom? To your respective target audiences. How is this connected to Hyderabad?

Screen Shot 2016-03-01 at 8.29.49 pmIn Hyderabad, you will find yourself at the cross-hairs of some brilliant strategists and marketing geniuses. I said cross-hairs because, sometimes, it might feel like you’re not doing anything right and feel intimidated by their expertise. The idea is to get over this initial fear and let yourself be mentored by them. As an artist, you get the opportunity to push past stereotypical boundaries of what you think you are capable of!

But…the developers? Don’t worry, it gets better. In a highly technical environment, where the ‘techies’ have a mind of their own, it might feel like there is no space for design. This will change when you look at design as more than just an art form. When you start looking at design as a means of communication, you begin to understand the importance of the tools used to get your message across. For example, you might have to start designing for different platforms, devices etc. This is when you realize that you can’t do this on your own.

You need to get into the minds of engineers, and them, into yours!

I like to start my mornings with a crash course from my developer friends along with occasional sneak peeks into their extra ordinary world! Instead of restricting my thought process, it has made me more confident of my designs. I try to make sure that there is a darn good reason for every element, every form of interaction and every bit of content to be a part of my designs. I am slowly picking up on things I can do, as a designer, to make their lives easier. This avoids trouble in the later stages. From learning how to trouble shoot cross browser issues to rendering my fonts, I definitely feel more confident about design being a collaborative process which works best when we work together!
Another good practice is to attend meet ups that focus on collaborating with people across different skill sets. (One such place that I am going to is the Design Summit, you can Register here).


We have come to a point in the digital world where everything we experience around us is fluid and always in a state of flux. So, for those artists who want to jump onto this bandwagon, you can put your fears aside and make sure you are not inhibited by only what you can see, for hidden behind those interfaces are lines of code and equations, that make everything around you come alive!




Saloni Anand Guest - Aditi Mendoza


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