Podcasting has been in the loop since long in foreign countries as a means of spreading information. With its increasing popularity, today it is a recognized medium for distributing audio content, whether for corporate or personal use. Podcasts are used in India as well, but is not in the top of preferred mediums of spreading information yet.
A podcast is quite similar to a radio program. But unlike in a radio program where the timings are fixed, a podcast listener can tune into their favorite shows at anytime and listen to podcasts directly on any device that can play audio files.
Jai through his startup called AskJaiMedia aims at making Podcasts the number one medium for spreading information. AskJai Media creates series of innovative audio Podcast shows to educate and entertain listeners. Their first Podcast was on ‘Entrepreneurs India’ where inspiring Indian entrepreneurs were interviewed in a lively manner and these interviews got published in the form of episodes every week.
Jai is the founder of this startup and he begun the operations of this firm 3 month back. Before this, he was involved with a startup which didn’t work very well and Jai felt the reason behind its failure was himself. He believed that he dint have enough knowledge about what it takes to run a startup. During this time, Jai was an avid reader of startup stories, and kept an active ear on Podcasts.
As a listener of Podcasts, he desired to listen to Entrepreneurs in India talking on a regular basis so that people could hear them out at their convenience. That was when he realized that there is nothing like that in the market although the startup eco-system was booming. As soon as the realization struck him, he grabbed it with both hands. That opportunity led to the birth of AskJai Media and Entrepreneurs India Podcast. The brand presently trades under Musketeers Webstores Pvt Ltd (Hyderabad).
Apart from Jai, there are 2 more sidekicks in the team. Surprisingly, the three have never met in person, yet they managed to leverage the technology to its best. They are spread across the world and collaborate online.
It is very simple for a user to listen to the shows featured by AskJaiMedia. Any smart phone user can just open Podcasts app on their phone and look for ‘Entrepreneurs India’ and click subscribe. That’s it, new shows will be downloaded (only on WiFi) automatically for them. The Podcast is also available on Soundcloud and the official website. The team of this startup is aware of the data usage charges in India and hence they try to keep the episode file sizes as low as possible. For example, a 30 minutes high quality episode will be almost equivalent or lesser than a Bollywood video song.
“Our target audience are mainly budding entrepreneurs, startup founders, working professionals and individuals who are looking for inspiration. We have had over 40,000 downloads in just 3months since we launched the show. That proves our concept and also 75% of those downloads are from iOS devices which means there is a huge opportunity in this segment as Indian smart phone is dominated by Android (85%)” Chips in the proud founder of this startup.
The official website of AskJaiMedia not only features the show, but also shows you upcoming interviews that are lined up by the team. Once you become a subscriber of this website, you shall receive automatic updates of all these things.
In just 3 months, thefirst show of AskJaiMedia has got over 40,000 views. The founder was nominated for Entrepreneurial supporter of the year award in UK. Their Podcasts have eminent guests like Swati Bhargava, Deepinder Goyal, Sachin Sinha and Harsh Agrawal.
The surprising part here is that all this has been built and taken care of by Jai while he is in UK, still pursuing a fulltime job. Kudos to his determination and zeal to get entrprenuers share their experiences to listeners on a daily basis with such ease.