Augmented Reality, EEG Tracking, and Ayurveda - Start-Up Hyderabad
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Augmented Reality, EEG Tracking, and Ayurveda

 9 months ago    

Holokitab and Neuphony bag a deal from the sharks on great valuation, and aim to bring their innovative technology to the masses!

Holokitab bags a deal with Shark Namita!

AR tech of Holokitab in use
Credit: AR tech of Holokitab in use

In today’s day and age with technology evolving to its maximum limits, limiting education for kids to mere books is not justified. Bringing Augmented Reality to Education, Holokitab is a technology company that began in 2020 by Dipanshu Bajaj & Nikhil Miglani. Giving a 3D depiction of words with audio reference for kids to begin their learning experience, AR allows the kids to learn through an engaging experience. Additionally, with lifetime sales of 10k products, they aim to create an AR for education and as a service category.

Holokitab seals a deal with Shark Namita @ a 1.8cr valuation
Founders of Holokitab with Shark Namita

Holokitab seeks an investment of ₹45 Lakhs for 10% Equity @ a 4.5 cr valuation. Shark Namita offers a conditional deal where they shall expand to other industries and specific changes will be made in the revenue model. Offering ₹45 Lakhs for 25% Equity @ a 1.8cr valuation, Holokitab takes the deal.

Amrutam aims to bring 100% natural ayurvedic products!

 Founders of Amrutam
Credit: Founders of Amrutam

A company that began as an attempt to revive their father’s business, Amrutam shifts online in 2017 by Agnim, Ashok & Stuti Gupta. Amrutam is an ayurvedic lifestyle brand with personal & health care products. Moreover, with a varied range of consumables & application-based products, they have over 1L consumers with sales in 40+ countries. Amrutam’s products are pure and 100% natural with zero additives or preservatives. With a vision to bring authentic ayurvedic products to the market all over the world, they seek an investment of ₹50 Lakhs for 2% Equity @ a 25cr valuation. However, no deals have been made.

Neuphony gets a deal on their previous valuation!

Lack of attention, anxiety, and stress can impact daily life severely. However, breathing and meditation prove to be helpful in controlling and managing. Understanding the importance to find a solution, Bhavya Madan & Ria Rustogi began Neuphony in 2022. Pitching it as a smartwatch for the brain, Neuphony is a device that can track stress, focus, attention, and mood. Moreover, their machine is embedded with EEG & PDR sensors with Bluetooth connectivity which can track and improve results using meditation, breathing, and music.

Neuphony - Wearable EEG Device | Best Anxiety Headband | Mental Health ...
Credit: Neuphony – Wearable EEG Device

On the baseline, the device tracks the current state of the brain, the brain’s frequency, mood, and focus. On the basis of the data detected, the Neuphony app suggests various ways to manage stress, and mood and improve focus. Additionally, these insights are valuable to the target group, organizations, or businesses. Costing Rs. 49,000, they have pre-sales of 15 products and sales of 10 products. Previously, they have raised funding of Rs. 1.5cr @ a 17cr valuation.

Founders of Neuphony bag a deal with Sharks Aman & Peyush at previous valuation
Founders of Neuphony with Sharks Aman & Peyush

Neuphony seeks an investment of ₹1 cr for 2% Equity @ a 50cr valuation. Sharks Namita, Anupam, Peyush & Aman are highly interested in this business and offer multiple deals. Namita & Anupam offer a co-deal of Rs. 1cr for 6.66% Equity @ a 15cr valuation. Whereas, Aman & Peyush offer Rs. 1cr for 5.4% Equity @ an 18.5cr valuation. Opting for Aman & Peyush’s deal, Neuphony aims to revisit their plans and take this product directly to consumers.

Previously On The Tank: From Oral Hygiene To Vision Therapy – An Innovations & Deal Galore



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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