Augmented Reality – Innovation Brewing In The City7 years ago Saritha Keshamoni
At some point or the other, we all wished to possess J.A.R.V.I.S, an augmented reality device we had first come across in Marvel Comics, and that dream as a child seems to come true where sci-fi comic scripts are coming to life, where technology is redefining terms like photo-realism and innovation. Talking about comic book characters, those 3D images that pop out of their screen and their rad-shenanigans is better defined as Augmented Reality. Rings a bell? Well yes, it is here, for real.
We have come a long way since computer graphics introduced, I remember playing Dave which had pretty amazing graphics until I got my hands on Call of Duty in my teens and now my friends boast about these Virtual/Augmented Reality games that I haven’t seen before, was I living under a rock? I guess? But let’s cut to the chase, we have advanced so much in terms of technology where we are pulling graphics out of gadget screens and we’re blending them in a real-time environment.
This doesn’t fail to amaze me!
Isn’t AR & VR the same?
Not really, many of us tend to mix up Augmented Reality with Virtual Reality, they draw a thin line, but at the same time, they complement each other. Augmented Reality is nothing but the blending of virtual reality and real life, where the developers could create images within applications that blend in with the real world, and this allows the users to interact with virtual contents in the real world. This enables to distinguish between the two. Whereas, Virtual Reality isolates the user from the real world making the user engage in a world that is completely fabricated. Virtual Reality is achieved by wearing a dedicated VR Helmet or goggles similar to that of the Oculus Rift that we saw in early 2015.
We have all known, seen or heard about the Oculus Rift & Google Cardboard but did you know we have our very own indigenous AR & VR technology brewing in the city, and it is just so fascinating to see them pioneer this technology. We’re looking at Merxius, a startup in the Augmented & Virtual reality space:
It was your good ol’ engineering days for the founders, Vaishali and Hasan who decided to work on a Facebook app for the FIFA World Cup, which worked in their favor and instantly there was no looking back after that. With innovation and creation as their way forward, the initial days of Merxius was spent creating apps for other enterprises from the backroom of a friend’s house. Not too far from here, their drive for breaking the monotony and disruptive ideas led them in the space of Augmented and Virtual Reality and, the rest speaks for itself. From working closely with the Indian Armed Forces on Augmented Reality Space to winning numerous awards in the innovation spectrum, this B2B startup from Hyderabad is creating a buzz around the ecosystem.
Come 2014, Merxius got in the space of Virtual Reality with the indigenous RealSim, a real-time industry grade simulator for Real Estate. This next-gen sales tool for real estate focuses on the human element making it more personal giving you room to customize according to your needs. Click here to experience RealSim. “We are a B2B enterprise at present; we are pitching forward the technology in this sector which is making things much easier and convenient in terms of work. As of now, our agenda is to work closely around B2B but we wish to venture in the B2C market soon enough,” says Vaishali, CEO of Merxius. She recollects the time when she visited The Golkonda Fort, a sweet memory which would change Merxius from then on, “We were just staring at those huge ancient-tinted walls and it then stuck me, why don’t we create a technology which would tell us everything about the wall, like the material used, the year it was built in, the kind of rocks used… while we just standstill appreciating?” From engineering students to entrepreneurs, to winning the Aegis Graham Bell award for Innovation in Augmented Reality and Winner at the Startup Leadership Program Achievers Award, Vaishali and Hasan seem to excel further in the innovation in technology with no further two ways about it.
Talking about Augmented & Virtual reality from a consumerist point of view and common discussions with couple of people, we can only understand that the AR/VR technology isn’t a pervasive concept yet. We’ve moved a long way from mobile phones to smartphones, and this talks a lot about a different lifestyle that we adapted altogether but little did we know that our smartphones can act as an Augmented Reality device as well. With home-bound startups like Merxius, Augmented and Virtual Reality will take it’s space real soon making it pervasive just like our beloved smartphones.