BETTERHALF.AI – MATCHMAKING THROUGH THE HANDS OF AI/ML, RAISES $3 MILLION IN ITS PRE-SERIES A ROUND2 years ago Rituka M
Online matrimony/ match-making services have been around for over a decade. Urban Indian millennials are making a conscious shift towards technology-based recommendations rather than relying on the traditional methods of matchmaking. Not basing the match on the usual parameters of height, weight, complexion, caste, religion and hobbies, the dependence is shifted on artificial intelligence (AI) led suggestions. The AI algorithm analyzes user behavior and compatibility based on preferences and relationship dimensions. AI and Machine Learning develop data and suggest similar users based on several parameters such as personal interests, education, language, career, family, lifestyle & horoscopes, which allows the AI to understand user behaviour and history. Employing AI-driven techniques in online matrimony accommodates the companies to develop real-time based suggestions, better user engagement, and behavior-based personalised recommendations.
Bringing to the market a new ‘compatibility partner search product’, Betterhalf.ai utilises AI and Machine Learning to help find the perfect life partners for independent working professionals. The advanced AI algorithm formulated by the Bangalore-based startup, was founded in 2016 by MIT graduate Rahul Namdev and serial entrepreneur Pawan Gupta with a vision to revolutionize the matrimony industry. The app adapts and gathers the relevant user data, building the compatibility preferences over time, and making it easier for the AI to predict and suggest relevant matches. Finding someone with a similar personality and behavioral traits brings you closer to finding your perfect match and the AI scans the database for someone who compliments your personality. Making sure security is an utmost priority, the profiles are regularly scrutinized for genuineness, the app provides a selfie verification tool to ensure the authenticity of the profile.
Boasting a 700k verified user base, the startup has successfully facilitated the success of 25,428 relationships. Going through a rigorous 6-level profile verification process including their mobile number, work email, personal email, Government ID, Facebook and Linkedin, the app conducts a 16-question based quiz which ranges across social, emotional, intellectual and relationship values. The app is available either through registration or paid subscription on a 3/6/12 monthly basis which ranges between Rs. 5,999 to Rs. 15,999. The unique technology used by the platform has a patent-pending in the US, and is growing at a 30% revenue rate every month.
Carving a niche in the broken market of matrimony, Betterhalf.ai has raised $3 Million on 26th May, as a part of their Pre-Series A Funding round led by Y Combinator Winter ‘21 batch, S2 Capital, Quiet Capital and marquee angel investors like Kunal Shah and Samvit Ramadurgam. Prior to this round, Y Combinator, Tribe Capital, Nurture Ventures, and Saurabh Garg (Founder/CBO, NoBroker) and Shailesh Rao(Ex-MD of Google India, former Partner, TPG Capital) had invested $2.3 Million through a seed round. With this investment, Betterhalf.ai plans to launch new features to upgrade the security and authenticity of the users, boost user engagement, introduce monetisation features, and improve growth and visibility of the company organically. The startup intends to disrupt the Indian matrimony space and intends to reach 1 million users over the next two years.
Find your compatible partner at Betterhalf.ai and become one of their successful love stories. Access their app through Play Store and App Store.