Beyond Snack: The unforgettable tasty Banana Chips

‘Kerala Banana Chips’ are made by Beyond Snack startup, which was founded in 2020. Manas Madhu is the founder of Beyond Snack which makes Kerala Banana Chips. Initially, the company was called ‘Beyond Jak’ where he was selling Jackfruit chips. Later, they started selling Banana Chips in 2020. They have focused only on making Kerala-style ‘Banana Chips’ which makes them unique from Haldiram and Balaji, who sell lots of other snacks.

Kerala Banana Chips by Beyond Snack are healthy chips made from Nendran bananas. The manufacturing process is ‘No Hand Touch’ and is completely hygienic. What makes his business unique is his process in Standardised. The chips are available in 4 flavors: Original, Peri Peri, Salt & Black Pepper, and Sour Cream & Onion and the product is currently available via their website and on Amazon respectively.

Manas bootstrapped the business with ₹70 lakhs with his father. In 2020-21, their revenue was ₹60 lakhs with a 55% gross margin and 10% profit in the end. He also got funding from ‘Rashtriya Krishi Vikas Yojana – RAFTAAR’ programme. The main vision of Manas is to make this a ₹100 crores business in the next 2 years. He wants to make it a National brand and ultimately sell it to big companies like PepsiCo, as he said in the show, Maybe getting acquired in the future is the right strategy.

Pitcher asked for ₹50 Lakhs in return for 2.5% of the business. They want to use this money to expand their distribution in Mumbai as most of their customers are from northern and western Indian states. All the sharks loved the taste and thinner sliced chips and Sharks Anupam immediately offered ₹50 lakhs for 20% stakes and Peyush came along with him. Then, Anupam reduced the equity to 10%. However, Sharks Ashneer and Aman offered a better deal for exactly what the entrepreneur asked for and thus, in the end, Ashneer Grover and Aman Gupta closed the deal for 2.5% equity in exchange for ₹50 lakhs. Let’s wish Manas great success ahead!

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