CANVASFLIP : MAKING APPS SIMPLE5 years ago Prashant Das
Customers wanted to shop so companies created an app for it; they also wanted entertainment, travel planning, good food, and BOOM! There is an app for everything we need at our fingertips. With the rise of Internet of things, companies want to remain connected to their consumers 24*7 to understand their preferences, likes and dislikes for surviving in competitive market.
Then again there is the problem of information overload and sometimes users find it complicated or don’t know how to benefit from these apps. When that happens, you lose your customers’ interest because it’s tedious to browse through a website or youtube for instructions. On an average, any company has about 8 secs to influence customers through its app.
So, what if you not just provide an app but also walk your customers through it, step-by-step. Wouldn’t that enhance the experience? Canvasflip, a brainchild of two young but proven entrepreneurs, Vipul Mishra & Manish Jha is providing a platform for solving this issue. “By design, mobile apps are supposed to be more intuitive & should not need a walk through. This is most frequent we get. Canvasflip walk through are not like tutorials but it’s supposed to offer an easier on-boarding to the application user” says Mr.Vipul Mishra. It is a DIY SAAS platform for creating a walk-in through HTML5 to be integrated inside the app or on the website.
How does it work:
It is a simple DIY platform & comprises of 4 very intuitive steps:
➢ Upload screenshot of mobile apps
➢ Arrange in a sequence with on-screen instruction
➢ Add gestures.
➢ Export the file & get embedded code
Benefits of Canvasflip:
➢ Simulate the app-like experience right from website.
➢ 22% increase in app download & more than 37% increase in successful transactions after the adoption of canvasflip has been experienced.
➢ Users get to know the features of app & how to use them.
➢ Interactivity which enhances the understanding compared to video.
➢ Option to make video also.
➢ Gesture interaction to communicate the expected experience
Canvasflip is a Nasscom 10k venture and has received “HOT startups of the year 2014” award by CIO choice, it has recently been showcased at TIE Hackathon, The Augustfest, The Alpha Summit and many more.
It has received a warm adoption by globally spread clientele like Tech Mahindra, WhatSay mobile app, Paradigm creative being early adopters. With compilation of features requested by existing and prospective customers, they have a clear road-map for product development.
About the founders:
Vipul Mishra: He is a serial entrepreneur, founder of Yougle, MyWay and Fb Viral Videos. An IT engineer, he has 4 years overseas experience in Business Analysis, Process Re-engineering and consulting and currently handles branding and business development.
Manish Jha: The man behind Slurrp, Warrior Monkey and yougle, etc., he is Computer Science Engineer and is responsible for operations at CanvasFlip