Choosing The Right Marketing Channels for Your Business

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The digital marketing world can be cruel and unbelievable when you think through which methods you can use & which channels are going to work really for you. As, just like all rules in digital marketing, not every channel & methods fits with the target audience & brand. Here is how to choose your appropriate digital marketing channels before you go out advertising or promoting your brand online.

Each marketing channel is different and unique, and it is important that you choose marketing channels that match your information and desired audience. While there are no absolute rules that define which marketing channels do or do not work for accurate information.

Search engine optimization

It’s one of the best sources to get organic traffic that every business needs as people are showing intention for the product, service, or information (so it transforms at a higher percentage than most). And it flows into the website consistently, growing exponentially over time so you will not get fixed ratio of organic traffic to your business like advertising).

But if you have a unestablished or small website, or are beginning a new site, then you probably cannot go after the main key phrases in your niche. You are apparently too small, too new, & too inexperienced to compete in a market then obtain the “money keyphrases”.

To use SEO for your business you want to wait for a long time to get better result and traffic for your website as your site needs to recognize by the search engines from which you get organic traffic.

Social Media Marketing

Marketing on social channels/networks such as Facebook, Twitter and LinkedIn is a comparatively new form of marketing for most of the companies. When considering Social media marketing, it is essential to differentiate between paid, owned & earned (free) marketing. You have to update with your posts on these social platforms so that you will stay connected with your targeted audiences.

Search Engine Marketing

As we enter our website newly into the marketplace, our site will not have any recognition, and also, we will have less brand’s reputation.  To place our keyword in the first position on a search engine we use SEM, is a practice of marketing business using paid advertisements that appear on search engine results pages.

Advertisers bid for certain keywords that people generally use on different search engines and can use the opportunity to place their ads alongside search results pertaining to those queries.

Search engine marketing’s excellent strength is that it gives advertisers the chance to put their ads in front of the motivated customers who are willing to buy at the exact moment they are ready to make a purchase. No other advertising channel can do this type of practice, which is why search engine marketing is so effective & such an amazingly powerful way to grow the business.

Paid Advertising

Online advertising is an excellent choice if you

(a) Can measure results accurately, and

(b) Have more money than time.

There are a few various types of online advertising. And there are many ways you can pay for it.

But they all based on how your product or service has priced. This is as when you are doing online advertising; your cost to obtain each customer has to be less than the lifetime value of that client.

Email Marketing 

The method of collecting email addresses from the potential leads & marketing to them through email messages. Ex:  Conversion-focused emails, Email newsletters, brand building emails, remarketing with your customer with special offers and etc.

With the email marketing, you can simply and quickly reach target markets without the requirement for large quantities of print space, television, radio time,  high production costs, etc.

Before you choose which channels to use, you want to

Though other circumstances should play vital role taking the decision making, you need to consider the below mentioned elements:

Company Goals: Like considering the priorities of business regarding its achievements.

Brand Awareness:  the current marketplace does not have sufficient familiarity or comfort with the brand to visit, engage or buy from you.

Education: the market for your product or service wants to create; potential customers do not still realize the problem they require you to solve.

Raw Traffic: your business is monetized with advertising & wants more traffic for page views.

Sales: Business has clear market demand on the web that wants to be drawn to the site & converted into leads or sales

Budget: You want to have the clear picture of how much you want to spend on marketing.

 

 

About the author:

Nagendra Gadamsetty is the Founder and CEO at Friendsmoo Info Media Private Limited which handles an  average of 1,00,000 Monthly Traffic to their ePublishing Portals and also 5 Million Social Reach in Social Networking websites. He is also a part of IFBA.in, a branding, advertising & digital marketing company providing Services like Digital Marketing, Ad-Making, Logo Designing, Logo Cartoon Designing, Web Designing, Film Branding, Dedicated Servers, Logo Animation and much more for Startups and SEMs to improve their Branding & Business. IFBA.in has served more than 150 Customers in the USA, UK, and India.

If you need help in optimizing your marketing information across search, social & paid marketing channels get in touch with them at ifba.in.

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