City based 50K Ventures launches India’s first ever go-to market accelerator program7 years ago Shalini B
Just one day before Independence Day, 50K ventures indulged itself into launching its long awaited “go – to market accelerator program.” This funding firm begun its operations in 2014 with Sanjay Enishetty and Vineel Nalla as the co – founders. It is a guiding, mentoring and funding platform for startups at the earliest stage of their life-cycles. 50K ventures aims at providing access to seed funds, connections with dedicated mentors and launching of the startup into different markets.
The whole go to market program launched by this funding platform is designed to be a 4 week long program with the first batch starting soon this month. The main focus of the program revolves around the ‘go-to market’ strategy and its execution. Apart from this, the program will also lay emphasis on business development and enterprise customer engagement. Any early-stage startups that have a minimum viable product or a little amount of business traction are eligible to apply for this program.
It has been reported that every batch will follow a broad umbrella theme and the theme for the first batch of the program is going to be Digital India, which will include startups from financial and/or information technology space, and the next batch may have all product startups in the batch.
“It often takes teams a long time to go from product to an actual market launch. Focused on marketing and growth hacking, our program is aimed at helping high potential startups having a minimum viable product to generate sales, market traction, revenue opportunities and scale to multiple cities,” Sanjay Enishetty, managing partner of 50K Ventures, told ET.
This program is unique in its own way as it is going to have go-to-market experts rather than traditional mentors – entrepreneurs who have scaled-up their business immensely.
“Traditionally, accelerators have worked with companies looking to build a MVP and then provide sales as an add-on. 50K Accelerator is a first because we focus on what a startup does post that. And it is all the more important because that defines the impact that the startup will make” says Vineel Nalla, CEO, Wavelabs and Founding Partner, 50K Ventures.
50K Accelerator has plans to conduct a tri-annual program with 3 startups in each batch. The core team consists of top executives and entrepreneurs from companies ranging from Hitachi Consulting, BlackBerry, Tech Atlantis to RedBus.
This program is has its focus on a wide range of startups across all kinds of domains including payments, security and business interoperability. The startups will be provided with facilities and resources that is required and after the completion of the program the startups also stand a chance to raise funds by 50K ventures itself.
So, startups – make use of this accelerator program in the best way possible. Soon, details on how to register for the program are going to be out. Follow it, and make sure you are a part of it.