CLASSPLUS- CREATING A SEPARATE CLASS FOR TUTORING ACROSS INDIA

For years, tutoring and coaching centers have been an untapped market by technology, but with the internet age booming vigorously, and students shifting their behavior and preferring online mode of education, it became a compulsion for there to be a platform that enabled tutors to shift their brick-and-mortar classrooms to the vast, digital world. With the advent of Jio in the country, learning had started to go digital, but no start-up had looked at this segment, as it was considered boring and challenging to scale according to Mukul Rustagi.

In 2018, with an intention to solve an obstacle they had faced, Classplus was built, a B2B mobile-based SaaS platform that aims to help tutors take their fragmented offline classes beyond their pin codes, and on to the web. The founders, Mukul Rustagi and Bhaswat Agarwal describe Classplus as a ‘Shopify for teachers’, and aim to create a platform that enables tutors to disseminate and monetize their content while expanding their reach across the country. Classplus aims to provide a full-stack mobile solution where the tutors can solely focus on content creation, and all their administrative, payments, and student engagement analysis are run by the company.  The revenue model is a combination of SaaS fee and a commission.

Prior to the Covid times, they established themselves as a category leader growing to cater 3000 odd tutors, and over the last year where the pandemic took over our lives and jobs, it grew in a frenetic manner. Private tutoring being the worst hit sector due to the lockdown looked up to Classplus to provide a quick solution for these newfound circumstances. Quickly adapting to the situation, Classplus introduced a new feature- ‘Live Classes’, which tried to eliminate the gap created by the sudden shutdown. This rocketed Classplus’ tutor base 10X bringing their total to 100,000, across 1,500 cities serving 12 million students. 

Ed-tech in India saw an investment of $1.8 billion in 2020, and Classplus raised three rounds of funding amounting to $22-million which saw investors such as Sequoia Surge, Blume Ventures, RTP Global, Kunal Shah, Alpha Wave, and Falcon Edge to name a few. The capital infused into the company is to improve the technology and expand the product offerings. Classplus has also revealed their roadmap without getting into the details about tapping the Southeast Asian countries with large hyperlocal tutoring markets.

Read more : [Funding alert] Edtech startup Classplus raises $9M in Series A round led by RTP Global (yourstory.com)]

“Good content creators stand out. Last year, we saw someone generate lots of money out of their content. The monetary power also allows them to re-invest in the quality of content and get a team to build more quality.” Over the last year, the platform saw an influx of tutors from Tier III & IV towns, expanding Classplus to allow tutors from remote, non-metropolitan areas of the country to reach a larger number of students. Although it is impossible to replace the ambience of a classroom, with the changing times and unprecedented circumstances, the market needs to expand and adapt to technology. 

Explore Classplus and become the favourite online educator of students across India!