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 2 months ago    

India has experienced remarkable growth in the home automation industry with consistent expansion over the last three years. The market size of smart home automation in India has skyrocketed to $1,790.9 million in 2018 and is expected to reach $13,574.1 million by 2026 at a projected CAGR of 29.8% during the forecast period 2019-2026 as per a recent report by Allied Market Research. The main focus of implementing home automation in India is security and energy efficiency; however, the market penetration of home automation systems in India is lower when compared to other developing nations, owing to the limited connectivity and lower-than-average bandwidth. However, owing to the Government of India programs such as ‘Make in India’, and ‘Digital India’; this segment is witnessing dynamic growth with the rise of several startups aiming to develop advanced technologies and devices for the smart home industry in India.

Pert - a smart home venture

The Indian automation market is inherently conducive to the adoption of smart homes due to the rising tech-savvy population, increasing urbanization, and a growing middle-class demographic. As awareness increases and education becomes more widespread; we anticipate a rapid acceleration in the adoption of smart home solutions across various segments by the Indian population. One such startup that is revolutionizing smart home automation in Hyderabad is, a venture aiming to create a solution to enable consumers with a smart home automation solution that covers every aspect of their home.

In 2012, during a visit to the CES Show in Las Vegas, Mr Arun Chella had his pivotal ‘Aha’ moment where he realized how he could transform the home automation landscape through technology and the emerging world of the Internet of Things (IoT). Igniting a sense of passion and captivating the immense potential to revolutionize how people interact with their living spaces, Pert is the brainchild of Mr Arun Chella. A venture purely dedicated to crafting innovative and user-friendly smart home solutions; Pert began as a bootstrapped venture and over the past decade has experienced organic growth consistently.

Aiming to stay at the forefront of this technological advancement, Pert provides customers with cutting-edge products that enable them to enhance and enrich their lives on a daily basis. With an integrated approach, Pert stands in a league above its competitors with in-house product design and manufacture as well as the scale at which it operates. From dedicated teams handling product design internally to manufacturing in-house with greater control over quality and efficiency, Pert is on a mission to capture this ever-evolving market.

Pert - a smart home venture

Pert and its Perks – Begin your journey toward a Smart Home

In conversation with Mr. Arun, he describes Pert as “a premier manufacturer of IoT-based home automation products operating in two dynamic verticals: B2B and B2C. In the B2B sphere, we take pride in being the trusted OEM manufacturing partner for renowned brands in India such as Havells, Wipro, Polycab, Qubo, Syska, Bajaj, and Crompton, among others. When it comes to the B2C domain, Pert specializes in catering to the mid-luxury segment, offering comprehensive home automation solutions”.

With organic growth leading the way, Pert has been profitable for the last three years without any external investments. This financial stability has allowed Pert to focus on product innovation and customer satisfaction. When asked about future investment expansion plans, Mr Arun says, “Looking ahead, we are strategically planning to raise investments within the next year. This step aligns with our vision for accelerated expansion, allowing us to explore new opportunities and further solidify Pert as a leader in the smart home solutions industry.

Transforming how individuals today adopt smart home technology, Pert provides an end-to-end solution by managing the entire product lifecycle, from design and manufacturing to sales, installation, and after-sales support. This end-to-end control ensures the highest level of service quality and customer satisfaction. Another distinctive feature is Pert’s inclusivity and diverse range of products that cater to all budgets, aiming to ensure that smart home solutions are accessible to a wide spectrum of consumers. This holistic approach not only distinguishes us in the market but also underscores our commitment to delivering excellence at every stage of the customer experience.

When asked about the biggest hurdles in this space, Mr Arun mentioned about widespread adoption; and how it is largely interlinked with the lack of technology education. In his words, “As technology advances, there’s a crucial role in educating consumers about the benefits and functionalities of smart home products. This educational barrier, once overcome, has the potential to propel the segment’s growth significantly—possibly up to 500%.

What Makes Pert Stand Out?

In India, Smart home solutions are still considered a luxury, and with a commitment to bring their solution to every home, Pert is committed to making their product range widely accessible and affordable. To translate this mission into reality; Pert focuses on ensuring a cost-effective design balanced with cutting-edge technology; that makes their products not only innovative but also within reach for a broad consumer base. Moreover, being manufactured at a significant scale, Pert optimizes production costs, enabling them to pass on these efficiencies to our customers. When asked about what is the most important facet of Pert, Mr Arun says, “This scalability is a cornerstone of our strategy to make smart home solutions affordable for all.”

Lastly, with a diverse product range across various budgets, customers have the option to adopt an entry-level smart home device or go for advanced automation solutions; which enable people to get a taste of how revolutionary smart home automation truly is. By integrating these principles into product development, Pert’s smart home solutions are not only technologically advanced but also accessible to a wide spectrum of consumers; aligning with their mission to make smart living a reality for all.

With seemingly increasing technological adoption by consumers across the globe, upon asking Mr. Arun about the future of Pert, he says; “Pert is on an exciting trajectory, with robust plans for both product expansion and geographic reach. In our B2B business, we are actively expanding our product portfolio, introducing innovative solutions that cater to evolving market demands, and strengthening our partnerships with leading brands. On the other hand, in the B2C segment, we currently have a presence in two dynamic cities—Hyderabad and Chennai. However, our ambitious expansion plans are set to bring Pert’s smart home solutions to more households across major cities like Bangalore, Pune, Cochin, and Mumbai. This strategic expansion is fuelled by our remarkable growth rate of 100% per year.

Having a strong focus on delivering quality products, coupled with Pert’s commitment to customer satisfaction, we are excited to witness their continued success in the smart home solutions market and footprint expansion across key urban centers in India.

To discover their product range and how to reduce your carbon footprint, visit their site at



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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