COVID-19: T-Hub Startup – The Urban Fight introduces ‘21 days 21 Careers’ digital initiative for Students

• The Urban Fight’s Instagram Live Programme Starts at 6 PM every day
• The program covers 21 career opportunities in 21 days during the lockdown period
• The free online programme allows the people to ask questions on career choices

The Urban Fight, a T-Hub incubated startup which runs a popular YouTube channel under the same brand, has come up with a unique digital initiative of ‘21 Days 21 Careers’ to help decide the best career opportunities that are available for the students who are currently staying at their homes due to the ongoing lockdown in the country. The Urban Fight is a Hyderabad based startup company that has got over 1.5 Million subscribers for its YouTube Channel, making it one of the most successful startup companies from the city.

Due to the Corona Virus outbreak, India had gone into the 21 days lockdown that will end on April 14, 2020. Given the magnitude of the deadly virus and to contain further spread of the virus, the Prime Minister of India Mr Narendra Modi requested all the fellow citizens to confine to their homes as a preventive measure that can save our country. Hence, the life of the people has come to a standstill. 

Speaking on the digital career guidance program, Mr. Sugandh Rakha, Co-Founder, The Urban Fight said, “We have been inspired by the Hon’ble Prime Minister’s message to the nation to stay home for 21 days to fight against the deadly Corona Virus. As a digital knowledge provider, we immediately ideated this programme and started providing knowledge on 21 careers in 21 days to leverage the free time to learn about the best career opportunities that are available out there”. 

To intelligently utilizing the current lock down period, The Urban Fight has designed this digital career guidance programme which has already begun on March 24^th and ends on April 14^th.  This programme is an Instagram live which will begin at 6 PM every day and continues for about one hour (up to 7 PM). During this one-hour career guidance session, The Urban Fight explains about a particular career opportunity along with pros and cons of the that career choice. A subject matter expert will be attending as guest and he/she will educate the audience on the chosen subject followed by a question and answer session.  

This Instagram Live programme allows the viewers to ask their questions and get them answered by the subject expert on a real-time basis. So far this Instagram live program has been very successful and completed 5 career guidance sessions namely – Entrepreneurship, Ecologist, Sales Manager, IIT Professor, and Film Critique/Reviewer. And, it will be adding new sessions like Freelancer, Choreographer, Architect and a Career in Airforce etc.

Founded in 2016 by Ms. Taskeen Fatima Basha and Mr. Sugandh Rakha, The Urban Fight You Tube channel with the caption being – the fight to be financially fit – is very popular among the urban Indians as it addresses a lot of issues pertaining to the urban people. It provides rich content on career, finance, relationship and jobs among others on its channel. The channel has got over 1.5 million subscribers and has been recognized as one of the most admirable YouTube channels in India.

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