DesignAware- Thinking made visual! - Start-Up Hyderabad
Loading Startup Hyderabad

DesignAware- Thinking made visual!

 9 years ago    

DesignAware

DesignAware, an all-woman start-up, is a multi-disciplinary experimental design studio that was born of a desire to create awareness through liveable, wearable, usable, accessible design.

Takbir Fatima started DesignAware while still in grad school in London, in 2010. Intrigued by digital fabrication techniques, such as laser-cutting and 3D printing, which was used to make physical 3D models of architectural course work, she applied these techniques to create accessories, fabricating them in fiberglass using the laser cutter, which was the very first germination of DesignAware.

This Hyderabad-based start up considers itself as a movement and not a business.

design aware: everything design

Design is an essential component of many overlapping fields, ranging from art and product design, to furniture and interiors, to architecture and urbanism. They don’t discriminate: they design everything, be it architecture or accessories. They aim to address pressing issues in the world of design by embracing all kinds of projects and delivering unique and unusual design solutions.

Design Aware

At DesignAware, the focus is on an approach that is process-oriented rather than profit-oriented. Every design is a version, which can undergo tweaks and improvements during the process, and afterward. Recognising this allows them to see each project as an exploratory design research. All their methods are open-source: they like to share techniques and concepts that allow users and other designers to understand the work process.

design aware: designer objects

On one hand, DesignAware provides custom-designed solutions to specific design issues for individual clients. On the other hand, they also delve into self-generated initiatives as part of the research, which is  designed and built at the studio. Some projects call for low-tech materials and processes, using recycled or reimagined objects, while others call for a computational design methods and digital fabrication techniques.

DesignAware

designawear: no boundaries

DesignAware wishes to free design of the confines of any single field. Principles used in structures apply to accessory design, methodology from apparel design informs and molds architecture and interior design. The boundaries between disciplines blur and only design quality remains.

Every product and accessory is unique and designer-made. There is no mass-production, so no two creations are alike.

DesignAware

 designaware: awareness + pedagogy

DesignAware focuses on a community-oriented approach to teaching. They conduct workshops not only for design and architecture students, but also aim to bring design thinking to the school level, as well as to professionals from other fields. They believe in collaboration and pluralizingthe studio by creating a virtual network between individuals with different areas of expertise, no matter where they are located, rather than physical growth through accumulation of professionals concentrated in one place.

Their core motivation is, and will remain architecture, which is a very slow process with high stakes. Currently working on their online shop, to sell products and accessories designed in-house, they are set to go live on October 10. In the near future, they aim is to collaborate with design colleges and institutions across the country and abroad. They also hope to bring design education to the school level, and work with students and teacher to generate 3D thinking.

DesignAware aims to create awareness by making well-designed spaces and objects accessible to all , so that it no longer remains the forte of a selected few.

 

new32433

DesignAware

For more, visit:

Website: http://designaware.org

Facebook: https://www.facebook.com/designaware

Comments

comments

Ruchika Agarwal

With zeal to never settle for mediocrity, Ruchika always strives to put her best foot forward without any hesitation, especially in the field of marketing and communications. She is an absolute delight, well presented and well spoken. Apart from her flair for writing, her keen interests lie in areas of brand development, advertising and event management. Ruchika’s desire to get involved in strategy development has never hampered with her creative spur, which reflects in her passion for photography, music, sketching, dance, travelling and eating!

OUR BLOGGERS

  • Saritha Keshamoni

    Saritha Keshamoni

  • Rituka M

    Rituka M

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Tata Teja

    Tata Teja

  • Nethrikaa Greeshma

    Nethrikaa Greeshma

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Avatar

    Sameeksha Bansal

  • Rahul Das

    Rahul Das

  • Shravani Maddirala

    Shravani Maddirala

  • Saloni Anand

    Saloni Anand

  • Avatar

    Madhureema RoyMoulik

  • Srinivas Aki

    Srinivas Aki

  • Dhivya

    Dhivya

  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Harshita Goel

    Harshita Goel

  • Nikita Kiran

    Nikita Kiran

  • Avatar

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Divya Jyothi

    Divya Jyothi

  • Ayushi Pandey

    Ayushi Pandey

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Amita Sood

    Amita Sood

  • Avatar

    Surya Vallae

  • Gunajit Haloi

    Gunajit Haloi

  • Avatar

    Manoj Surya

  • Ravi Vaka

    Ravi Vaka

  • Sreekar Reddy

    Sreekar Reddy

  • Priyanka Mechineni

    Priyanka Mechineni

  • Ambika Asta

    Ambika Asta

  • Avatar

    Anish Tadimarri

  • Vana Korrapati

    Vana Korrapati

  • Avatar

    Vineel Reddy Pindi

  • GR Reddy

    GR Reddy

  • Vinita Surana

    Vinita Surana

image title here

Some title