Silly Monks, a Hyderabad-based digital and entertainment startup has raised Rs 3 crore from investor Sreenivasa Reddy Musani, CMD Ekta Group. With the inundation of funds, this new media ecosystem is ready to introduce six new digital media properties.
“SillyMonks has shown tremendous potential in its growth and is well-placed to be part of new digital revolution in India in the coming years. We are excited to be part of SillyMonks and the fast-growing digital transformation space in India,” said Sreenivasa Reddy.
Founded in the September of 2013 by media & entertainment specialist Sanjay Reddy and Anil Pallala, SillyMonks has approximately 100 million views a month and hosts a social audience of 16+ million followers across various social media platforms. Drawing upon years of experience in the fields of technology, media, and content creation, The Muddapappu Avakai series produced by SillyMonks Network and Pink Elephant Pictures launched actor Chiranjeevi’s niece Niharika into acting career which attracted huge attention from regional viewers.
Sanjay Reddy, Founder and Managing Director of SillyMonks addressed, “The funds raised will further secure and maximise ROI for our clients, by delivering new digitally-immersive online experiences to a highly connected customer base and help create innovative original content,”
Besides being Google and Yahoo partners in India, the startup has also co-produced the Telugu movies OohaluGusagusalade, DikkuluChoodakuRamayya, Tungabhadra & Raja CheyyiVesthe along with their angel investor.
“We have over 650 YouTube Channels with original content. We are looking at adding more content and options to brands and agencies eager to connect with the critical and growing digital demographics in the online and television market space,” he said.