Where did Facebook go wrong!?? - Start-Up Hyderabad
Loading Startup Hyderabad

Where did Facebook go wrong!??

 1 year ago    

Facebook is all over the news. Never before it has faced the public criticism to this extent giving more power to the # Delete facebook campaign started by Brain Acton, Cofounder of WhatsApp, which was in turn acquired by Facebook for 16 Billion Dollars.deletefacebook

Data security and user privacy is the point of discussion across the firms and channels since the scandal popped out. Resources state that Facebook is aware of this scandal long time before but never admitted in public to safeguard their own business model. Even after the scandal has broken out Mark Zuckerberg and Sheryl took a long pause to comment or make a statement about the same to the public. This has broken the trust of millions who believed in Facebook and shared their personal data on the platform.

After Facebook admitting that a political firm has improperly received profile data access from millions of users and used it to persuade voters by targeting psychological profiles of the users and delivering personality based advertising campaigns for the US Elections.

Even though Cambridge Analytica denies using the data of Facebook for the campaign but the former staffer of the firm confirmed the claim and even said that “Cambridge Analytica is the company that took the fake news to the next level by powering it with algorithms”

According to the reliable sources of information, it all started in 2013 when a professor Alexander Cogan of Cambridge University deployed an app on Facebook with special permissions, that collected data using a personality quiz which was installed by around 300,000 Facebook users. This Quiz has collected the user profile data along with the quiz responses. Here is the key, the Facebook Policy at that time has also allowed the app to collect the information about the friends of the user as well. This became the real boost to gather millions of users information within no time.

Kogan reportedly said to the Facebook, that the app is for academic research but discovering the potential of the data he has got, he sold it to Cambridge Analytica, which in turn used it to generate valuable personality profiles and built algorithms out of user responses. These trained algorithms know what the user wants based on his profile and send them personalized messages and persuade them to take actions.

Its hard time on Facebook and in fact, it is much harder for Mark addressing the lawsuits and trust issues on International media channels. The full pages ads are still trying to ensure that they are committed to user safety but how acceptable there are ??

Meanwhile, How many of you support #Deletefacebook!!



Sruthi Malla

Editor in chief @ Startup Hyderabad.I am not the same person everyday!! In the quest of discovering new roles and new heights. Start Up enthusiast and love to roam and explore the best places of the world :-)


  • Saritha Keshamoni

    Saritha Keshamoni

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Avatar

    Sameeksha Bansal

  • Tata Teja

    Tata Teja

  • Rahul Das

    Rahul Das

  • Srinivas Aki

    Srinivas Aki

  • Saloni Anand

    Saloni Anand

  • Dhivya


  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Avatar

    Madhureema RoyMoulik

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Harshita Goel

    Harshita Goel

  • Nikita Kiran

    Nikita Kiran

  • Avatar

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Shravani Maddirala

    Shravani Maddirala

  • Divya Jyothi

    Divya Jyothi

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Ayushi Pandey

    Ayushi Pandey

  • Amita Sood

    Amita Sood

  • Avatar

    Surya Vallae

  • Gunajit Haloi

    Gunajit Haloi

  • Avatar

    Manoj Surya

  • Ambika Asta

    Ambika Asta

  • Avatar

    Anish Tadimarri

  • Sreekar Reddy

    Sreekar Reddy

  • Vana Korrapati

    Vana Korrapati

  • Priyanka Mechineni

    Priyanka Mechineni

  • Avatar

    Vineel Reddy Pindi

  • Vinita Surana

    Vinita Surana

  • GR Reddy

    GR Reddy

image title here

Some title