FLEX PROTEIN – Hyderabad’s Ultra Clean Nutrition Brand - Start-Up Hyderabad
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FLEX PROTEIN – Hyderabad’s Ultra Clean Nutrition Brand

 5 years ago    

So, what does a person do when he finds a dearth of Premium Sports & Fitness Nutrition Products devoid of adulteration and at an affordable price? He not just sources the purest ingredients from all over the world but also decides to set up a brand on his home ground, Hyderabad, India.

flex protein

This is exactly how the story of Flex Protein began.

Flex Protein’s Founder, Tony Datti, having lived in the UK for nearly a decade was a big believer and consumer of clean nutrition. On his return to India, he realized that there was a huge gap in the sports & fitness nutrition products market, with most affordable brands containing a lot of impure and artificial ingredients. The brands that did not contain preservatives or artificial fillers were mostly imported and were too expensive to consume on a consistent basis.

Flex Protein was born to bridge exactly this gap, where Tony’s vision of creating a perfect balance between Nutrition and Pricing came into being. A lot of research goes into the creation of every product and only the purest of ingredients are sourced out from various parts of the world. The brand’s long-term goal is to create a dynamic range of ultra-premium Sports & Fitness Nutrition products that will be affordable even by the common man.

tony datti

Flex Protein has a wide array of protein-rich powders and foods including an entire vegan range of Soy and Pea Protein powders. Flex Protein’s motto is simple – to provide every consumer with ULTRA CLEAN NUTRITION. They stand by this and claim to have products devoid of preservatives, artificial colors & flavors, fillers, thickeners, emulsifiers, and antibiotics. In addition to this, all their products are NON-GMO and vegetarian, some of the products even catering to the vegan palate. They take pride in the fact that only the purest ingredients are used for their products. Take for instance their Nude Whey Protein powder. They have sourced this All-Natural Whey Protein Concentrate from New Zealand, one of the world’s best grass-fed whey sources. Closer to home, they source out only the highest quality of 100% natural roasted peanuts. Their claim to fame for this product is that unlike most other brands on the market they have managed to create the world’s healthiest and tastiest nut butter with absolutely no added sugar, salt, bad palm oils or emulsifiers.

But the journey for Flex Protein has only just begun. With humble beginnings at a small factory situated in the bylanes of Hyderabad, Tony is on a continuous quest to keep adding and growing his brand and the bevy of products under it. His major goal is to make sure that protein rich supplementation will be accessible and affordable to all Indian households but not at the cost of compromising on the quality and nutrition. As of 2017, close to 73% of Indian diets are protein deficient and this is precisely the shortage that Flex Protein is trying to reduce with its constant endeavors. To know more about the brand and its range of products, visit them at www.flexprotein.in



Saritha Keshamoni

Foodie, Hyderabadi, Music lover,Designer by Interest, s/w Engineer by Profession, Entrepreneur in Making, Cricket buff, Telanganite


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