From Oral Hygiene To Vision Therapy - An Innovations & Deal Galore - Start-Up Hyderabad
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From Oral Hygiene To Vision Therapy – An Innovations & Deal Galore

 1 year ago    

Perfora and CureSee seal their deal with the Sharks, whereas Midnight Angels by PC respectfully declines the offer as they did not want to take up debt!

Reinventing Oral Care With Perfora

All over the world, oral hygiene is an area that is primarily neglected, which results in large amounts spent on dentists. Moreover, the toothpaste available in the market contains sodium lauryl sulfate and other harmful substances. and lack of care for oral hygiene; Solving this core problem in the oral healthcare market, Tushar Khurana & Jatan Bawa’s Perfora brings you products made safe and certified with 100% natural ingredients and flavors. Their ranges include toothpaste, intelligent electric toothbrush, intelligent water flosser, teeth whitening products, and personalized electric toothbrushes. With over 40k customers serviced, they have the vision to revolutionize oral health care in India.

Founders of Perfora seal a deal with Sharks Peyush, Namita & Vineeta
Founders of Perfora with Sharks Peyush, Namita, and Vineeta

Perfora seeks an investment of 80L for 1% equity @ an 80cr valuation from the Sharks. Namita, Peyush & Vineeta offer the founders 80L for 2.5% equity @ a 32 cr valuation which is in line with their last funding round. Absolutely happy with this deal, Perfora accepts this deal and aims to become the Colgate 2.0 from India.

Midnight Angels by PC Respectfully Denies A Co-Shark Deal

Today, the nightwear and loungewear market for plus-size women is lacking, either in availability or quirky designs. Born out of a situational crisis, Midnight Angels by PC was started by Parina & Punya Chugh in 2017. Midnight Angels by PC is a plus-size clothing brand that focuses on nightwear, loungewear, and comfortable travel wear. Their product designs can be worn outside to catch up for brunches or run quick errands, without thinking about putting together a look. With over 1000 products in their collection, 100+ celebrity tested, and 25k+ customers, their sales are `100% from their own website. They have 1 crore in sales year to date with a projection of 4 crores this FY. In the previous FY21-22, they made 1.8cr in sales.

Founders of Midnight Angels by PC Instagram
Credit: Founders of Midnight Angels by PC Instagram

Midnight Angel seeks an investment of 75L for 6% equity @ 12.5cr valuation. The Sharks love the energy of the founders and Anupam and Peyush offer a co-deal. Offering 25L for 20% equity & 50L debt @ 12% interest, the founders counter with a higher valuation. However, the Sharks do not budge. The founders respectfully deny the offer, but take all the learnings away from the Tank!

CureSee’s Vision Sees Fit With Which Shark – Sharks Namita or Peyush?

Over 30cr people live with vision blurriness, amblyopia, squint eyes, and convergence insufficiency. However, there are no direct solutions available to cure these challenges. The only solutions available are vision therapy and exercises. Having someone really close to them face these challenges, Amit Sahni, Puneet & Jatin Kaushik began CureSee. The world’s first artificial intelligence-based vision therapy website aims to provide support and help cure amblyopia, squint eye, and convergence insufficiency in the eyes. The website provides free eye screening and suggests vision therapy exercises. Within a few months of use, the user can see positive results. The Government of India backs their technology, and they have helped over 2500 patients overcome such challenges.

CureSee gets a deal
Credit: CureSee Instagram

There are approximately 310 monthly active users on the website which runs on a subscription model. The 3-month subscription costs 12,000, whereas the 6-month one costs 18,000. Their current model focuses on B2B where hospitals or clinics take up these subscriptions. The AI auto-picks a series of vision therapy games that assist in strengthening or providing stimulus to the eye nerves. They also have Anaglymp glasses that provide separate stimuli to the eyes while engaging in these games. aim- increase awareness.

Founders of CureSee crack a deal with Shark Peyush
Founders of CureSee with Shark Peyush

Aiming to increase awareness of these challenges that exist in today’s world, CureSee seeks an investment of 40L for 5% equity @ an 8cr valuation. Sharks Namita and Peyush are highly interested in this company and pitch their vision and worth to the founders. Shark Namita offers them 40L for 5% equity @ an 8cr valuation after multiple revisions. Whereas, Shark Peyush offers 50L for 10% equity @ a 5cr valuation with a vision to take the company towards B2C. The founders of CureSee align with Peyush’s vision and choose his deal!

Previously On The Tank: iMumz, Healthy Binge, And Freakins Bag A Deal



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


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