Hackathon Challenge on Retail Optimization - Start-Up Hyderabad
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Hackathon Challenge on Retail Optimization

 6 years ago    

captureRetail optimization refers to determining a perfect balance of product sales by placing products in a profitable manner. This optimization is very important and involves lots of strategic thinking behind it – how to place, what to place, why to place, till when to place? These are the important questions one has to answer while trying to reach retail optimization.

AB InBev is a multinational beverage and brewing company with global headquarters in Leuven, Belgium who has to work with the strategic team in and out for retail optimization. This company is all set to organize a hackathon challenge based on this theme. The challenge is using the images and data provided, the participants have to create a hack that depicts the best solution for ABInBev to gain better insights into the effectiveness of their investment toward driving sales.

Hack The World is Anheuser-Busch InBev’s commitment to connecting with the most talented minds across the globe when it comes to creation, technology, and innovation. Hack The World aims to identify the most innovative solutions to major business challenges leveraging new technology, as well as helping students, creators, and entrepreneurs achieve their dreams and career aspirations through an extended working relationship with the world’s largest beer manufacturer.

This event is lined up to happen across the globe. The challenge has already begun in Illinois in September 2016 and is continuing to travel the world. It is happening in India in the city of Bangalore in February 2017.

Who can attend?

This hackathon challenge is surely going to tickle the brains of –

  • Business persons
  • Marketers
  • Computer scientists
  • Entrepreneurs

What’s in it for the winners?

Participating for networking is definitely a great motivation, but what if we tell you there are prizes too. Yes. The prizes are –

  • Expenses-paid trip to New York City for the winning team to present to ABInBev leadership! Plus, guaranteed in-person interviews for each member of the team with the GAC leadership team for potential job and/or investment opportunities
  • For the 1st runner up team, guaranteed in-person interviews for each member of the team with the GAC leadership team for potential job and/or investment opportunities and Xbox One for each team member
  • For the 2nd runner up team, Guaranteed in-person interviews for each member of the team with the GAC leadership team for potential job and/or investment opportunities and iPad Air for each team member


The challenge is a power packed event for 3 days.

Day 1:

06:00 PM – Doors open for registration and dinner

07:00 PM – Opening Ceremony

08:00 PM – Hacking Begins/Release the Datasets

10:00 PM – Breakout Tech Sessions

12:00 AM – Midnight Snack

Day 2:

12:00 AM – Hack through the night!

08:00 AM – Breakfast

12:00 PM – Lunch

04:00 PM – Pitch Workshop

06:00 PM – Dinner

12:00 AM – Midnight Snack

Day 3:

12:00 AM – Hack through the night!

08:00 AM – Breakfast

09:00 AM – Submission Deadline

10:00 AM – First Round of Judging

11:00 AM – Finalists Round of Judging

11:30 AM – Judge Deliberation

12:00 PM – Lunch

12:30 PM – Awards and Closing Ceremony

01:00 PM – Happy Hours

Event Details:

When – 3rd, 4th and 5th February 2017

Time – As per the agenda

Where – 8, Vittal Mallya Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, India

Registration – You can register your team here

The event organizers will provide images of products in stores to help showcase the real life scenarios of consumer trade promotional pricing.

In addition, they will provide datasets in excel or csv form that will contain a variety of other variables. These may include CPI, GDP growth, product distribution, marketing spend, trade promotion spend, temperature, and more as well as sales volumes.




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