Hair Loss Treatment made Wholesome – Tatva Health fixes more than just your hair.3 years ago Saritha Keshamoni
Years and years of marketing gimmicks and wellness fads have made us believe that haircare concerns can be solved by a top to bottom approach. From applying fragrant shampoos to stinky eggs, we have braved through it all for the deep desire for lustrous, healthy and beautiful locks. The more desperate we got, the more the opportunities for scaling haircare products boomed. Now our bath essentials are no more essentials they are a long list of insecurity-driven buys – A rare herb shampoo, an organic mask, a scientific formula serum, and an improvised traditional oil. Not just that there is also the case for each hair and scalp type. While there is little doubt that shampoo helps in cleansing hair, Tatva is bursting the bubble that it can for real fix hair concerns and issues. They want customers to understand that hair loss is a very real health issue that stems from vitamin deficiencies, genetics or ailments such as thyroid, anemia, and PCOD. One cannot treat it using commercial products like shampoos, oils, and serums. What people who face this problem need is prescription treatments issued by doctors. However, according to their research, no more than 2-3% of the people suffering from hair loss visit a doctor to find a curative solution. Instead, they spend money on products that position themselves as instant hair loss solutions. Tatva is committed to disillusioning customers with a dual approach using information and innovation.
Their Story –
Tatva was founded by the co-founding couple in May 2019, after Altaf Saiyed and Saloni Anand’s personal and grueling experience to treat Altaf’s hair loss. This common problem that was bothering Altaf for almost a year was a combination of a stressful lifestyle, inadequate diet, and an underlying ailment. After going around in circles with mainstream and alternative medical sciences sprinkled with good old DIY remedies. They realised that this puzzle of a hair loss solution could only be completed by taking the best pieces from three different sources – Allopathy, Ayurveda, and Nutrition. This revelation not only led to a sigh of relief but also to Eureka moment. Their market research revealed that the belief that the common belief that hair loss was a trait of old age, was no longer true. The data suggested that most of the people facing some stage of hair loss were between the ages of 23 – 35 years. Today’s busy and often stressful diets, coupled with lack of a balanced diet and exposure to chemical treatments and hair products are amongst the main reasons for degrading hair health.
Their Approach –
This “Him and Her” company vowed to create a simple, scientific and safe solution for hair loss, which is customised to the needs of each individual. This customisation is based on the test (https://tatvahealth.typeform.com/to/LEDBhL?source=sh) which customers can take on their website for determining their initial diagnosis to know the exact type and cause of their hair loss. Once a customer chooses Tatva for their hair fall and hair loss solution, a team of doctors (Dermatologists, Nutritionist, and Ayurveda Doctor) take a look at the case and prepare a customised treatment plan. Post this consultation a personalised hair loss solution kit is created for them which is delivered at the customer’s doorstep swiftly. The brand has a philosophy of being your holistic hair care buddy and therefore, their relationship with their customers does not end with the purchase. After your purchase, their medical team follows up with you to assess your progress and make adjustments if necessary.
“Our treatment is prescribed by the best doctors and validated by analytics of thousands of data sets collected over time. We use data of age, stage, response to treatment, type of hair loss, image processing, etc., to predict a new patient’s hair type and time taken to get results. We have a database of 5,000 diagnoses with scalp photos. We follow up with customers to make sure they are regularly taking the medicine. We handhold until we get the best possible stage of hair regrowth for them.” – says Altaf Saiyed, Co-founder
Their Journey –
In its six months stint, Tatva claims to have diagnosed over 5000 customers with their innovative approach to hair loss treatment. 90% of people who completed three months of treatment saw a complete stop in their hair loss.
“We want to make this simple and convenient and that is what we are doing here at Tatva. Take the online test and leave the rest to us. It is extremely important that the treatment is started in early days. It’s very difficult to get great regrowth results when one reaches stage 4 ” – says Saloni Anand, Co-founder
It is perhaps because of this sense of dependability and personal investment that Tatva has stellar and compelling reviews. Not only that, new as they are they have created a bang by claiming to have perfected a unique, wholesome and safe approach to hair loss and other hair care concerns. This confidence is backed by a rapid and rousing rise in the number of customers who have placed their trust in Tatva.