A heart-to-heart chat with BuySmaart’s Giri Devanathan - Start-Up Hyderabad
Loading Startup Hyderabad

A heart-to-heart chat with BuySmaart’s Giri Devanathan

 3 years ago    

startup-hyd-article

It is not often that you meet people who inspire you in your everyday life. And I had the good fortune to not just meet but have a tête-à-tête with Giri Devanathan, Founder and CEO of ENIXTA Innovations.

ENIXTA Innovations recently launched BuySmaart, a personalized product discovery platform that helps users buy smartphones that suit their requirement and pocket.

The product of Enixta Innovations, a Hyderabad-based Artificial Intelligence technology start-up, BuySmaart is a decision engine that helps users discover, compare, evaluate and buy better products. BuySmaart aims at becoming the decision engine of choice, for other e-commerce and physical stores alike, to enable ‘smaart’ buys. The company’s decision engine lets you compare over 5,000 phones with over 50,000 specifications with over a million user reviews.

Giri Devanathan, Founder and CEO of ENIXTA Innovations said, “This decision engine scraps the internet and makes sense of the vast amount of consumer experience with the products. If you see, the current commerce and other portals depend on direct pseudo metrics like user reviews, star ratings, etc. BuySmaart has a ‘Smaartpluse’, which analyzes the overall sentiment of the pseudo metrics as well and provide the output in an easily consumable fashion.”

Devanathan revealed that “soon, BuySmaart will allow buyers to compare and evaluate other items like laptops, TVs and home appliances”.

Comments

comments

Srinivas Aki

Srinivas Aki in his current role as the Executive Director of CTSC, works with entrepreneurs and startups advising them on technology, products and strategy. As an Indian born and US bred technologist, he brings a formidable outlook to software-driven endeavors. If you are an early stage startup looking for advise, reach out to the author at srini@ctsc-india.org

OUR BLOGGERS

  • Saritha Keshamoni

    Saritha Keshamoni

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Sameeksha Bansal

  • Rahul Das

    Rahul Das

  • Saloni Anand

    Saloni Anand

  • Srinivas Aki

    Srinivas Aki

  • Tata Teja

    Tata Teja

  • Dhivya

    Dhivya

  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Madhureema RoyMoulik

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Nikita Kiran

    Nikita Kiran

  • Harshita Goel

    Harshita Goel

  • Ankur Mehta

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Divya Jyothi

    Divya Jyothi

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Ayushi Pandey

    Ayushi Pandey

  • Amita Sood

    Amita Sood

  • Surya Vallae

  • Gunajit Haloi

    Gunajit Haloi

  • Sreekar Reddy

    Sreekar Reddy

  • Priyanka Mechineni

    Priyanka Mechineni

  • Ambika Asta

    Ambika Asta

  • Anish Tadimarri

  • Vana Korrapati

    Vana Korrapati

  • GR Reddy

    GR Reddy

  • Vinita Surana

    Vinita Surana

  • Vineel Reddy Pindi

image title here

Some title