How Instagram is taking over the world1 year ago Ramya Sayaboni
On October 6, Instagram turned 8 years old. Since its launch in 2010, the platform has taken the world by storm. With over 1 billion active monthly users and 25 million business profiles, it is safe to say that Instagram is a mini-planet in itself with millions of Instagram followers residing in it.
Since, it’s a social media platform with such a large customer base, people might have questions regarding how to utilize its strength appropriately. https://gramblast.com/ has taken up the initiative to educate the audience with Instagram guides on gaining followers, likes or anything similar.
But first let’s understand, Why is Instagram so popular?
We love to consume information the visual form. It’s quick, easy and appealing to look at.
Photography has changed massively over the years. More pictures are now taken every two minutes than were taken during the entire 1800s. And our appetite for photography shows no signs of slowing down. Instagram focuses primarily on photographs and videos, rather than on paragraphs of tedious text, and is undoubtedly, the future of social networking.
We are social beings. We love to build connections and have a wide social circle. Instagram followers can like and comment on your pictures.
Kylie Jenner’s first photo of her child, Stormi is currently the most liked photo on Instagram
With hashtags, it makes it easy to look up to what other people are posting in fields which interest you.
It’s mobile friendly
Unlike several other social media platforms, Instagram is not based for computers or tablets, but for mobile phones. And who doesn’t use a mobile phone these days? Instagram’s accessibility on a phone is what makes it so popular among millions of users.
It’s great for businesses
Instagram enables businesses to create profiles for free where they can easily market their brands.
Instagram has over 1 billion active monthly users and 80% of accounts follow a business account.
Additionally, it helps keep a track of the kinds of followers a business has through ‘Insights’.
Case Study about ZEPHYRMOBILE:
Mobile app developer Zephyrmobile ran ads to promote its Live Wallpapers Now app and found that the most effective placement was ads in Instagram Stories, which increased the click-to-install rate by 1.5X.
THE GOAL : Adding flair to phones
The app developer needed a way to drive engaged app users to its Live Wallpapers Now app, which offers a unique collection of interactive and moving wallpapers that people can use as their phone backgrounds.
THE SOLUTION : Creating the perfect ad
Using a combination of placements, including ads in Instagram Feed and Stories, Facebook News Feed, Audience Network and Messenger, the app developer ran over 100 different ad creative executions to see which would perform best. After precisely defining its target groups, Zephyrmobile showed the ads to men and women in top markets who were interested in wallpapers, shopping and entertainment.
In just three months from the start of the campaign, with ads in Instagram Stories alone, Zephyrmobile was able to increase its click-to-install conversion rate by 50% and lower its cost per subscriber by 50%. It also saw a 1.3X return on ad spend with ads in Stories.
Instagram Stories is a feature that lets users post photos and videos that disappear after 24 hours.
Instagram Stories appear in a bar at the top of your feed — and all Instagram accounts will be able to share stories, from your best friends to your favourite popular accounts. When there’s something new to see, their profile photo will have a colorful ring around it.
To view someone’s story, you simply need to tap on their profile photo, and their story will appear full-screen, showing you all of the content they’ve posted in the last 24hrs, the content will play in chronological order from oldest to newest.
Once you’re viewing a story, you can tap to go back and forward or swipe to jump to another person’s story. Unlike regular posts, there are no likes or public comments.
Over 400 million use Instagram Stories every day. Within this, over half of Instagram businesses create stories each month, and the community is watching – with one third of the most viewed stories coming from businesses.
Why Stories? Stories make full use of the mobile screen, offering businesses a beautiful, distraction-less canvas. Businesses are able to advertise both to Instagram followers as well as non-followers using stories. Stories enable businesses to use immersive graphics and videos to catch the attention of users.
By 2021, mobile video will account for 78% of total mobile data traffic. Instagram’s research shows that younger audiences are spending more time with amateur content creators and less time with professionals. With that knowledge, it recently launched IGTV.
Mobile friendly: IGTV is built for how you actually use your phone: vertical and full screen. Unlike other video-sharing apps, you don’t have to rotate the screen to go full screen. IGTV is in this way, much easier to use compared to all other video-sharing platforms.
Simple and intuitive: It starts playing as soon as you open the app. It saves you from the hassle of browsing through several videos to get started, and it’s easy to multitask.
Curated: IGTV displays videos of creators you already follow on Instagram. You do not have to filter through several creators ‘ videos to find the one you want to watch.
What does this mean for Instagram businesses?
YouTube’s 1.8 billion monthly users watch more than 1 billion hours of video every day. With 1 billion monthly users of Instagram and an even better format, it’s easy to see that IGTV has the potential of driving a lot of engagement.
Instagram businesses can use longer, permanent videos for deeper storytelling. Businesses can build stronger connections with potential and existing customers by showcasing various dimensions of their business without being limited to one type of content, length or format.
As with stories, IGTV is built on Instagram leveraging a global community of more than 1 billion people. When your Instagram followers open IGTV, they will instantly see original content from you. New people can also discover your brand and watch all IGTV videos previously uploaded because unlike Stories, IGTV videos are not ephemeral and are saved forever.
One of the biggest reasons for Instagram’s popularity is that it’s free to use. Download it, type in a few details and viola, you have an account.
Today, Instagram has become a major part of our daily life. We constantly think of Instagram posts and captions and are concerned about our Instagram followers.
And if you are aiming to boost your count of Instagram followers as well, the source website offers various services likewise at very pocket-friendly rates and are doing a fabulous job to help people curate an effective Instagram presence.