Hyderabad based AppVirality Raises $500K More From Rajan Anandan, Bikky Khosla, and Click-Labs

AppVirality Inc, a San Francisco and Hyderabad based mobile growth hacking startup raised a fresh round of funding from its existing investors, new angels, and Clicklabs. This is the company’s second round of funding after its initial seed round early this year in January 2015.

AppVirality is a plug and play growth hacking tool kit for mobile apps. Through their tool kit,  they enable mobile-focused companies to identify and implement the right growth techniques. The ‘Do It Yourself’ dashboard is easy to integrate and helps marketing teams to configure, analyze and optimize the growth techniques. The current toolkit includes growth techniques like – Uber/Airbnb like “Personalized In-App Referrals”, Customer Retention, Social Sharing and more.

The 12-month-old company claims to have generated more than 1.5M installs across their customers. Their customers include MakeMyTrip, Airtel, Quikr, Byjus, Yatra, Paytm, iXiGO, Redbus, Yepme, 1MG, MySmartPrice, FAASO’S, and hundreds of apps across the globe. “AppVirality’s dramatic growth has been driven by increased demand by app developers, who understand and value our technology. We have been overwhelmed by the response received by the biggest brands in the business. Today, we take pride in our associations that includes both our customers and investors. With this investment the company plans to focus more on product innovation and customer satisfaction, while increasing the team size from 12 to 25 in next 12 months.” quotes Laxman Papineni, the CoFounder and CEO of the company.

Rajan Anandan (MD, Google India), Brijesh Kumar Agrawal (Founder, IndiaMart), Bikky Khosla (Founder, TradeIndia), Clicklabs, Aloke Bajpai & Rajnish Kumar (Founders, iXiGO), Krishna K Mehra (Founder, Capillary), HT Ventures LLC, Maxence Cacheux, Gaurav Lochan, Jocelyn Goldfein, Aditya Vuchi (Founder, Zippr), Gaurav Agarwal (Co-founder, 1MG), Rimpal Chawla, Munish Jauhar, Shashank Mehrotra, Vikram Chalana, Aakash Singal, Shashank Mehrotra are the other investors.

“In today’s startup scenario, it is only logical to look for synergies to bring best services together for the consumers. Appvirality’s expertise in growth hacking is a great asset to Click Labs for boosting their mobile platforms because both are building solutions that compliment each other.” says Samar Singla – founder of Clicklabs and Paytm invested Jugnoo said when talking about the partnership.

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