InkyPinky – Beautify your gadgets6 years ago Dhivya
Every girl has a dream and every dream has a direction. Inkypinky sure was Hansika Sawhney’s reverie and she is proud to have founded it in September 2012. It isn’t every night that you are dawned with ideas that turn into every bit what you expect it to become. Inkypinky, a Hyderabad based startup, is a brand that right now encompasses mobile phone accessories namely mobile skins and mobile charms. It was a one of it’s kind store when it started off one and a half year back enjoying complete monopoly in the local market. She introduced dust plugs, a new product which was trading in the international markets and brought it in the eyes of excited girls who couldn’t wait to bling up their phones. Fashion is “every bit of you” is what Hansika Sawhney believes and phones are no exception!
InkyPinky had a humbling start like any other business that is self funded. The real journey caught on when Hansika got featured in many prominent magazines and news papers in Hyderabad. The first was the WOW magazine feature which brought a lot of eye balls and attention to the ingenious conception. This creative startup was now getting noticed by people and sales took a positive turn. The biggest challenge, she says, was getting the word out and explaining the usage of the new product which was still a mystery in the novice beginning. Slowly the bug caught on and demand started flowing in. It is this very opportunity that she foresaw and drove until people walked the line with her. It wasn’t long after, that she had Andhra Jyothi and New Indian Express contact her for an article soon after which Eenadu followed which was yet another breakthrough. Eenadu featured her in their State issue in the Women’s column as their opening story. The buzz this created was so overwhelming she says that her Facebook page got as many as 500 likes in one day with fans sprawling encouraging comments and compliments all over. Facebook has been indefinitely helping InkyPinky and other such creative startups that have been popping up over the past few years.
InkyPinky also followed pursuit of stall spaces at prominent exhibitions out of which the Oktober Fest at the Secunderabad Club was the most benevolent. The response she says was absolutely overpowering hence reinforcing the brand image.
InkyPinky boasts of an invaluable fan base on their Facebook page who support her in running her passion for fashion accessories. Yes you read correctly, fashion accessories it is. InkyPinky plans to expand and set up an online retail shop with the help of e-commerce and other retail presence with new exciting products like hair jewelery, bags, pens, clutches, iPad cases and other personal tit bit items. The plan is to get into manufacturing and showcasing hand picked products to feed the fashionistas and finally satiate their desires.