Here is latest article about JustKapture “Experience the experiential marketing with JustKapture Innovations”
Photos have always been a part of our memories. With advent of technology and digitalization replacing the traditional ways of photography, everyone with a smartphone has become a photographer who can capture that moment and freeze it forever. To keep the charm of traditional photos in physical format alive, Manish Agarwal and Rahul Agarwal came together with JustKapture to make it convenient for people to get premium photo prints at their doorstep, at no cost at all. This startup realizes that people often associate free with poor quality and they take utmost care by delivering photos printed on the finest paper using world class technology.
JustKapture was launched on the 1st of March 2015, and since then there has been no looking back. Till date this firm’s website has accumulated more than 50000+ hits, have more than 4.5k unique visitors, 1500+ registered users and 5000+ photos delivered. JustKapture makes it very easy to get premium quality photo prints delivered for free in less than 3 steps. All one has to do is log into their website & choose photos from Facebook, Instagram or upload photos from their device and fill in their address. Once the order is placed, JustKapture prints them on 300GSM premium quality paper and delivers it to the user!
“We were gifting photo prints to one of our friends and we realized that the blank space behind is just being wasted! That’s when we figured that it could be very valuable advertising space, which is personal, yet does not intrude upon the users” says the co –founder when asked about the story behind this startup.
JustKapture is founded by alumni of IIT Hyderabad and IBS – Hyderabad. They have rightly understood the reasons why users are shifting to digitalisation of photos (saving, storing and transferring being the major hurdles) and aim to provide a hassle free solution right from saving photos to all printing them while using the unique advertising concept to offer attractive coupons & discounts to their users.
When asked “How do they do this business?” this is what the founding team had to say – “This is the best part. We partner with relevant brands which provide meaningful advertisement behind the photo prints. The advertisers pay for it and you get stunning photos without any watermarks.” The team is very confident about their future plans. They say that there are around 5 million internet users in Hyderabad and this provides JustKapture a huge scope for growth.
“The initial response from clients was mind blowing! They were very excited about placing an ad behind a photograph. They believed that it was truly personal and would strike an instant connect with the users. With the increased usage of digital photography and social media networks like Facebook, Instagram, Pinterest and more people have stopped printing their photos. Except for weddings and few other occasions, the charm of printing photos and storing them, is slowly dying. JustKapture believes this to be happening as printing has been a cumbersome experience for users” quote the founders at JustKapture.
Logon to JustKapture and start printing all your photos from today, use the attractive discount coupons they are providing, celebrate and keep creating more memories!