Kahaniya- Hyderabad based Start-Up giving a platform to the storyteller to tell their stories3 years ago Pronit Das
There are two kinds of people in this world; one who loves to read stories and the one who loves to write stories. But, not all writers can get their stories published. These writers end up publishing on blogs where they reach out to a limited number of enthusiasts. Such wonderful stories and writers could not reach a large audience until ‘Kahaniya’ came in.
A Hyderabad Start-Up based out of T-Hub, ‘Kahaniya’ is a platform where readers find fiction and inspiration while writers find readers and encouragement. Indian creative talent needs support in marketing, commercialization and scaling globally. This is the challenge and opportunity that Kahaniya is addressing. Kahaniya starts with a self-service digital publishing and monetization platform that enables writers to produce and market their creative content. Readers have various means to discover and consume this content.
Kahaniya’s innovation with micropayments allows writers to charge readers as little as Re.1, which gives both readers and writers to experiment and scale with their reading and writing. Over the top, Kahaniya’s talent discovery and industry partnership teams work with publishers, filmmakers etc to identify amazing content and talent from the Kahaniya platform, make the right introductions and enable great opportunities for them. Kahaniya is an effort to reinvigorate regional language fiction. In recent times, English has been the prime consumption in terms of digital communication and storytelling. Now, with Kahaniya, the team is focusing on altering the scenario by building a platform dedicated primarily to regional language fiction. To accommodate the brevity, needs of the current generation, Kahaniya has been tailored to focus on short fiction, stories/poems that can be consumed in less than 15 minutes. Apart from English, this platform currently supports writing in 10 regional languages which include Telugu, Tamil, Malayalam, Kannada, Hindi, Bengali, Marathi, Gujarati, Odiya, and Punjabi.
Pallav, the Co-founder, shares an incident about the idea behind the startup, that when Devendra Gona, one of the other founders, and an avid reader started searching the Internet to read Telugu fiction and came across wonderful writers/bloggers who had beautiful short stories to their name. However, these writers were virtually unknown and their stories reached only a handful of people. Given the meteoric rise of regional language apps like DailyHunt, the team realized that a lot of people are consuming regional languages, the only problem is that there was no platform connecting the readers with writers and vice-versa. That’s how Kahaniya came into being.
Today, they have some of the best writers from across generations in the Telugu genre. Modern writers like Sri Ramana and Khadir Babu are part of Kahaniya, taking further the legacy of regional storytelling.
Pallav Bajjuri – the CEO of Kahaniya and a graduate from Boston University, in one of his interviews, shared the vision about his new startup that “Kahaniya is a world where we see language as an opportunity to share information. Language is now a barrier to consuming information or sharing. We want to break the barrier and make language an opportunity to share and consume. I can confidently say we are the best platform for the writers, period”.