Being a marketing student from the famous ISB, Mayura very well knew the market driven activities and how to make or break a business through marketing strategies.
This is exactly what her startup focuses on – they offer structured CSR programs to create market driven solutions to the challenges faced by the handicraft sector in India. Craftizen is a social venture and is into non – profits with the pure motive of increasing livelihood opportunities for Indian artisans and encouraging the local culture.
The social venture is 2 and half years old today. Check out the video to hear what Mayura has to say about her experience as a social entrepreneur so far!