Micromax’s co-founder Rahul Sharma to foray into Electric Mobility Space2 weeks ago Bhavitaavya Dharanikota
When one thinks of Micromax, the first thing that comes to mind is smartphones. Micromax Informatics Limited is one of the leading consumer electronics company in India, and the 10th largest mobile phone player in the world. Over the past decade, it has pioneered the democratization of technology in India – by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax also manufactures and sells tablets, air conditioners, LED TVs, laptops, power bands and sound bars. It’s safe to say then that Indian company has most of the angles covered as far as electronics are concerned. However, Micromax has now decided to venture into the mobility space and hence provide personal mobility solutions. The company says that Rahul Sharma’s next entrepreneurial venture will transform the mobility industry and will also be for the greater good of the environment. This is also because of the specific nature of mobility space the Indian electronics giant is planning to enter – the e-mobility space.
Rahul Sharma launched his new company-Revolt Intellicorp that will manufacture India’s first AI-enabled electric motorcycle. Headquartered at Gurgaon, the new wholly-owned enterprise by Sharma is focused at making personal mobility practical, affordable and sustainable. Spread over 100,000 square feet, the manufacturing facility of the company is located in Manesar, Haryana having a production capacity of 120,000 vehicles in Phase-I. The factory will make the EV control unit, whereas battery cells and two-wheeler motor will be imported. Rahul Sharma, who has poured in about Rs 500 crore into the new venture aims to kick off the selling of e-motorcycle by June-end. The sales model will comprise both franchisee outlets as well as online platforms.
The mobility space has proved to be a lucrative one with big names like Dyson, for example, planning to launch an electric car. Other big auto companies like Mercedes-Benz, General Motors, Volkswagen, Toyota and more have decided to go the electric way. Most companies have even started to discontinue their diesel engines, in order to keep with the times. The electric mobility isn’t just lucrative, it’s exciting to witness as well. Some companies like Tesla, have already shown us what electric cars can do. A big motorcycle brand like Harley-Davidson has also decided to go the electric way with the Livewire electric motorcycle. Needless to say, most of you should be excited with Micromax’s newest venture, because we certainly are!