OhLook – Never repeat a shirt. Ever!2 years ago Shalini B
Men are known to be the last people on the earth to head out to shop for themselves or anyone. There is a study that says men get bored after 26 minutes of shopping. There could be several reasons to why men don’t shop; their schedules and commitments, budget constraints, the crowded malls or sheer laziness.
Whatever the reason may be, ‘dreading shopping’ has been a universal problem for men. But that doesn’t spare them from the need to have a proper wardrobe of clothes and they do have to meet their corporate lifestyle expectations.
Two brothers and a friend came together to provide a solution to this. Armaan Azaad and Arshad Azad had just begun their corporate career and so did the pressure to look fresh and presentable every day. The urge to have a closet with plenty of premium branded clothes, but the lack of money in their pockets prompted them to launch OhLook, to help millions of other men going through the same challenge.
OhLook is a fashion platform for men that allows users to rent trendy casual and sleek formal shirts from their website through a subscription model. That’s right, leave the need to buy the shirts! The USP of OhLook is the fact that the user wouldn’t show up to work in the same shirt, EVER. The customers get to wear handpicked premium brandsed shirts every day, without the need to worry about shopping, washing or ironing. The monthly package of 20 shirts would cost the same as one would spend to buy a single shirt. Also, one need not worry about the choice of shirts, because all the shirts are personally picked by fashion stylists for the users and hence disappointment would hardly be the order of the day.
Arshad Azaad, the CEO, holds years of experience in filmmaking, advertising and supply chain management. Armaan Azad, the CMO is a famous YouTube rap artiste and has years of experience in marketing. The third co-founder, Veera Shekar, CSO, has over 12 years of experience in project management and inventory planning.
The service is targeted to aid the young working professionals, who have tight schedules of work. Due to this lack of time for self-grooming, have to end up repeating clothes and sometimes show up with outdated outfits. By eliminating shopping, washing and ironing, OhLook aims to help their customers invest their time on things that matter. Also, they are eliminating one of the major challenges from one’s life: Deciding what to wear each day. With OhLook, you let the expert stylists decide what you wear through the week.
How does the service work?
Subscribe and connect with stylists – OhLook’s stylists will connect with you to understand your style
Place your order – Once the stylists help you decide on what suits you best, place the order for the week. You shall receive your weekly pack of 5 shirts every Sunday. Return the old pack on Saturday and receive a new set the next day.
Users don’t have to worry about the quality of shirts because they are all from premium brands available in the market plus once the shirts pack are collected from the customers, they are sent to the laundry partners of OhLook where the shirts are cleansed adhering to international standards. The shirts are further sanitised to make them look and feel as good as new.
The team has successfully raised $30,000 from Spark10, a European Accelerator and with over 150 orders in a span of just 2 weeks and aim to reach 1000 orders in the next 4 months. Further, they want to add party and festive wear to the catalogue making OhLook a one-point-stop for all of a men’s clothing needs.
OhLook currently is an invite-only service. Customers can choose the size and request for invite. The current estimated wait period mentioned on the site is between 20-25 days, however, the team claims that orders will be fulfilled within 2 weeks from the time the order is placed.
Kudos to the team for all the success and fame in such a short span of time. So all you men, quickly subscribe to this amazing startup for a new look every single day.