Popped Chips by Tagz in Shark Tank India.

Tagz Foods is the first ‘popped’ Potato Chips brand in the country. Anish Basu Roy is the co-founder & CEO of Tagz Foods. Before ‘Tagz’, he has worked in Coca-Cola, Nokia, and HealthifyMe. He did his PGDM at Symbiosis Centre for Management. Sagar Bhalotia is the other co-founder who did his B.Tech from IIM Bombay, with experience in Quikr, OYO, and HealthifyMe.Their startup is currently headquartered in Bangalore. Tagz Foods has got its funding in 2020 from 9 Unicorns, a startup incubator of Venture Catalysts Other investors include Arjun Vaidya and Umag Bedi. $1 Million is already invested in the startup!

They claim that their chips have 50% less fat with no preservatives, palm oil, or artificial flavors. Instead of frying or baking, they do ‘Popping’ to make their chips. They have sold about 35 lakhs packets between 2019 and 2021. In 2020, they had a revenue of ₹1.25 crores with 60% sales via online channels. They sell in 2,000+ stores mostly in Bangalore and on online platforms via their own website and on Amazon respectively.

Tagz’ founder Anish asked for ₹70 lakhs in return for 1% stake in the business. He wanted the money to expand into more international territories. He also wants to make healthy cookies and chocolates in future. Namita, Aman, and Ashneer, all wanted a piece of their company with Namita & Aman also coming together. Both offered the amount for 4% stakes but pitchers were reserved about their equity. Ashneer then came to their rescue! In the end, Ashneer Grover closed the deal for 2.75% equity with ₹70 lakhs funding. This values the company at about ₹25 crores. Let’s wish the team the best of luck!

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