Quantico Star to change dating notions in India?5 months ago Monika Guwalani
Today, in the 21st century, the youth believes in travel, exposure and lots of adventures. Be it jumping off a cliff, traveling solo through the country or meeting new people – the answer is usually yes! Just to add into this little adventure, Priyanka Chopra gets us Bumble – the new dating app in town!
Bumble is a location-based dating app helping interested users to communicate. A rival to Tinder, the app had 22 million users in November 2017. Interestingly, what makes it different is the first step to initiation. Ladies first, as is always said get to make the first move here too (you got the luck on your side girls!). Although it does fairly support same-sex conversations giving both parties the right to initiate.
Priyanka Chopra pops her money into the tech space, helping Whitney Wolfe Herd, founder of Bumble. Whitney initially co-founded Tinder and came up the idea of a “feminist dating app”. No wonder, 46.2% of the current users turn out to be females, safe from the notion of unwanted guys bothering them. Not only does it free them of this worry, but also gives newer ways to report ‘bad behavior’ on the app. It also provides “the Beehive” space of interesting articles based on travel, dating, tips, and tricks of first dates, etc, helping users to make a more personalized approach for usage.
Driving her concept of a social impact, Chopra also invested in the Holbertonschool and recently tweeted “I’m honored to join two companies that strive to expand gender diversity in the tech space, and make a social impact for the greater good… let’s do this!!”
India’s online dating industry is estimated at $7 million currently, expected to expand by 10.5% annually till 2023, making it an attractive investment arena. India alone has 70 million single people making it a huge market and undoubtedly, a smart move for the Quantico star to diversify her portfolio.
She looks to be all set to launch the app in the country by the end of the year and is full-fledged working as a partner, advisor, and investor. Challenges exist to break the stigma of females’ casually dating in India, and it sure is a tough task to crack and pull in more users. With Tinder hanging around with a large number of users and having covered ground in the market, Bumble will have to launch itself with a significant impact. Chopra’s strategic move defines the go-to-market strategy to engage key partners and has spent good 9 months to lay ground in the country building a local team.
She says, “Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what Bumble delivers – a digital community that encompasses all that, while empowering women to take charge of their lives.”
Built on the concept of empowerment of women, let’s find out what the app has in store for us!