Sweet Experience – Traditional sweets of India

Living away from home can be quite a task in itself and above that the craving for the traditional delicacies, specially sweets, adds more fuel to the misery.

Three foodies, Chaitanya, Padma and Ravi, come to the rescue of such people staying away from home but constantly crave for those traditional sweets and savouries through their startup, Sweet Experience. In 2014, when the founders were talking about the void which exists for traditional sweets in Hyderabad, they went around  in search of traditional sweets to find if they can get the authentic taste, but to their disappointment they couldn’t find the authentic taste that they were looking for. That is when they decided to come up with  Sweet Experiences (SE),a startup aiming at platforming regional sweets (foods) on a technology platform . They went scouting in their hometowns  to find the best vendors or individuals who can get these traditional sweets done, and launched SE in June 2015 and sold close to 1500 units of these traditional sweets (6 varieties) in about three months. After the success of this pilot, they took this idea to Mr Kalyana Sundaram ( Sr. VP- First Tech Federal Credit Union) and secured angel fund from him to take the platform forward to next level.

Sweet Experiences is a one stop solution for all the delicious things in life. At Sweet Experience, they provide their customers with access to the best regional sweets anywhere in India. Doing this, they not only spread the word about the various regional delicacies India has to offer, but they also keep alive the culture and traditions of our motherland.

SE brings authentic sweets from Andhra and Telangana  including Kakinada Kaja, Tappeswaram Kaja, Mysorepak, Besan Laddu, Bobbatlu, Pootarekulu, Ariselu and more. Pickles from Bhimavaram are also available. Moving from just sweets, they plan to add other regional favourites including pickles, savouries etc.  The food categories that can be found on SE are –

• Sweets
• Pickles
• Nuts

The team of SE have dedicated vendors who make sweets for them. While they are not a marketplace, but they collaborate with individuals who are very good at making these sweets from the region they are popular from and provide them with a platform to cater to a bigger and wider group.

The order placing process from SE is very simple. As a customer, all you have to do is place the order through their website or call them up directly. Once they receive the order, they ensure that freshly made sweets/ pickles are delivered to the customer on time.

They have a minimum order of Rs. 500 which they deliver in places including Kukatpally, Gachibowli, Hitech City, Miyapur and Madhapur. If you place an order for minimum of Rs. 1000, then SE deliveres the order anywhere in Hyderabad/ Secunderabad.

“Finding authentic traditional sweets (of AP and TG) was a challenge in Hyderabad, just like finding Nizami styled biryani in some other city. While starting up, the most challenging aspect was logistically connecting the dots. If the first challenge was to find right vendors, the next to bring those sweets overnight so they can be delivered fresh  to customers in Hyderabad. We take pride that in short span of 5 months that we can deliver anywhere in Hyderabad and Secunderabad.” says the proud Cofounder, Ravi.

Apart from Ravi and Chaitanya, the team of SE has a strong advisory board. The members include –

• Kuchipudi Venkat – Founder, 7 Biryani’s
• Krishna Tammireddy – Chief Sales Officer, JunoTel. He was the ex- Blackberry India Head for apps
• Srinivas Miryala – President, Beyond Data
• Amar Juluri – Sr Director, Cognizant
• Rajesh Kamireddi – CEO, Beyond Data, Stanford Alumni

SE uses technology at its best to drive in data of customers ordering online for convenience purposes. So, the next time your sweet tooth tingles you for traditional authentic sweets, you know where your search ends. Savour these sweet experiences from this amazing food startup that strives to bring the best tastes of sweets and South India delicacies.

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