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Top 5 mistakes startups make when planning their marketing strategy

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow. —Seth Godin, Tribes: We Need You to Lead Us When in a startup, …

Read More   1 year ago    

Instagram Marketing: How to make the best use of it

    Almost a year ago, the news flooded with the news of Facebook acquiring Instagram for $1 Billion. With this acquisition came a lot of mixed response – few though it was waste as …

Read More   1 year ago    

Tips for entrepreneurs who love to blog

Blogging is an art. If done correctly, regularly and with interest it is the best way to make your business more known to your customers. A powerful blog is a way to show your grip …

Read More   2 years ago    

Branding & Marketing for Startups

Ever contemplated the difference between branding & marketing? As a business owner what should you focus on; branding or marketing? “Branding is the being. Marketing is the doing.” While branding is the promise you are …

Read More   2 years ago    

Have an email list ready? What next?

In our series of posts on email marketing, we wrote about why startups should look at email marketing as an effective marketing medium and how they can optimise their email campaigns. If you missed that …

Read More   3 years ago    

Know the expert – Digital Marketing for startups

Digital Marketing has become an integral part of all marketing campaigns. Organizations the world over are diverting huge amounts of their annual budgets to digital marketing. As startup founders, it is imperative that we have …

Read More   3 years ago    

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