THE BAG SHOP – These Hyderabad girls know your love for bags!!5 years ago Dhivya
A bright and busy page welcomes you when you visit ‘The Bag Shop’ in Facebook. Milcah’s and Shreena’s life took a major turn when they decided not to have an experience of boredom and make “productive use of their free time”.
Milcah says Shreena always found interest in fashion styling and designing while she had a knack for business acumen. The two best friends brainstormed and started a venture by selling creative, Eco-friendly and customized tote bags. Their fashionable and economical products mainly target young, college students. The concept of “customization” has been their calling. It was a mix of their creativity and the desire to offer what the customer wants. Now, their sprawling business stretches from phone charms, watches, clothes to a range of jewelery.
The Bag Shop; A Hyderabad based Creative Start-Up came into its existence in November 2011 when they were just 19-year old college girls. The initial three months were a tough start, yet they managed to break even. With their minimal savings and reduced time amidst college exams, they had to come up with a strategy that would offer them success and higher returns. The duo give a lot of credit to Facebook for their publicity. The girls gained popularity with word-of-mouth and increasing likes in the social platform. They have been able to interact better with the customers who love their brand or even just the idea of it.
With the huge support of Facebook, word spread and the orders started pouring in from other parts of the world too. “We get regular orders from countries like Australia, USA, UK and Philippines.” says an excited Milcah, “Facebook has really pushed our business past boundaries.” The young entrepreneurs are very excited and assure all the fans that they have huge future plans for expansion.
The Bag Shop has been one of the many creative startups that has benefited from Facebook. These type of businesses have now exploded over the past decade and they survive with either little or no investment over these social platforms and find themselves as an overnight star.
Facebook pages have been helping such creative ventures by introducing them to a huge population and thereby creating a huge customer base. Whether it is to lend a helping hand to a startup or to enhance an existing company, Facebook shines with its strategies.
The largest technological change has been the creation of social media, but the evolution of how people use social media is just as important as its emergence. And The Bag Shop seems to be rightly doing so.