Top Takeaways from Influencercon 20192 years ago Shravani Maddirala
Bustling with the e-celebrities planning collabs, budding influencers diligently taking everything from notes to selfies with their internet idols and ardent fans thrilled to finally have an in-person interaction with their onscreen buddies, Influencercon 2019 was a huge hit and a perfect way to close the digital year of 2019. Jam Packed with thoughtful workshops, lively panel discussions and engrossing talks simultaneously happening, it sure posed a tough choice to the delegates. With meet and greet sessions right after each scheduled event, the audience could converse with popular internet personalities such as Kusha Kapila, Dolly Singh, Viraj Gehlani, Sejal Kumar, Scherezade Shroff, Jovita George and so on. InfluencerCon surely has raised the bar for summits on digital content and we bring to you the key takeaways from this star-studded affair.
Staying sane in the internet age
Though the internet has been monumental in being the genesis to the digital age, there is no denying that it has also caused mental mayhem. Be it the mean world syndrome or the increasing curve of cyberbullying, staying sane in the age of the internet is a juxtaposition within itself. With an upsurge in the digital creators over the recent years, dealing with hate comments is a real challenge. When Kusha Kapila was asked about how she deals with hate, her simple response of “ I just don’t deal with it ” was quite refreshing. Listening to the panel discussion moderated by Padma Priya with Anupriya Kapur, Padmavati Iyengar, and Jovita George guide us to deal with the Mental Health in the Age of Cyber Trolls.
Promotion by the ‘PRO’
Promotion is the primary monetary source for an influencer. Being such a make or break part of the deal, it has to be handled in the most professional way possible. Having a knack for it is a long and bumpy road and to make it easier, a panel discussion by tech gurus and promotional snazzy was facilitated. It also worked the other way round by giving out tips for the various brands to leverage influencers into growing a brand’s image.
Diversity in Platforms
With a plethora of social media platforms coming into the market, that too with multiple commonalities, it could be difficult to navigate the purpose behind each. Highlighting exactly that, a workshop by Jinu Ben, the strategic partner manager, became the answer to all the questions. Explaining the different features available within each app, the target times to reach maximum audience and the accessibility & usage by different age groups, Mr. Jinu Ben helped the influencers with tricks on how to appeal the audience of a particular app. With less than a few seconds being spent on consuming content, such as a snap, post or message, the many underlying nuances of each app, when put to use aid in delivering the maximum information. From writing captions to using Facebook stories, there’s a purpose behind everything and can be an indispensable tool to spread content and influence.
Going beyond the screen
Admits all the fun and frolic of internet personas interacting live with their audiences, the excruciatingly crucial part of an influencer is the responsibility they owe to every consumer of their content. Speaking about the permanence of every piece of content once it’s on the internet, it is only fair that the onus of it is taken with utmost sincerity and respect. Though it can be frightening to handle such responsibility, it can also be a boon to society. Be it Jovita George refining her content upon the realization that tiny toys watch her or Kusha Kapila speaking boldly about Body image issues and self-acceptance, every influencer unanimously came to a consensus that the loyalty of their viewers has to be earned. More importantly, there is no other way to do it than being truly honest and sincere.