Trupik: Everything you love about your favourite brands, now on your mobile - Start-Up Hyderabad
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Trupik: Everything you love about your favourite brands, now on your mobile

 6 years ago    

captureWhat if I told you that now you can do all the shopping just from your cozy sofa set – yes you read it right! This shopping spree includes virtual trial room and in – store shopping experience.

Startups have a solution to every pain a customer goes through. We all know the excitement of shopping, yet the tiredness after the whole day out is actually daunting. That’s why, Trupik brings to you a unique mobile application where the customer can get to virtually drape clothes on 3D replica of himself on his mobile through feeding the specifications and literally experience how the garment looks on him. This is the closest to being real experience sitting where you while choosing your favourite garment from your favourite brand and the nearest store.

The Pioneers of Trupik

This amazing startup is the brainchild of Sridhar Tirumala, Aravind Inampudi and Vikranth Katpally. Sridhar is TRUPIK’s CEO & founder. He is Trupik’s resident algorithms guru and the go-to person for everything from ideating to brand to coding. Prior to TRUPIK, Sridhar was responsible for designing & developing multiple revenue generating products from conception to market.

Aravind Inampudi is one of co-founders of Trupik and has been playing a vital role in guiding the company through technological milestones. A graduate from IIT Mumbai and also from Hyderabad Public School, Aravind went on to pursue his post-graduation in University of Maryland College Park, US. Aravind is a technologist at heart who is specialized in the areas of algorithm design and deep learning besides working at optimization critical problems.

Vikranth Katpally is the Chief Technology Officer at Trupik Inc who has been associated with the company in a pivotal way driving the programming and application development to position Trupik applications an ahead-of-time mode. Vikranth graduated from IIT Madras where he also got the opportunity to be teaching assistant in computer science.

How does the service work?

Trupik Connect has various kiosks in stores. To begin with, it has kiosks in 6 different locations. The brands that this startup includes are Allen Solly, Wills Lifestyle, Indian Terrain, People, Van Heusen, Peter England and Laven.

The Trupik kiosks have high-end 3D cameras to scan customers and provide them virtual trial room experience upon downloading TRUPIK CONNECT application. The whole application of Trupik runs with the help of technology named, SoFia, which stands as an acronym for “So Fashion I am”.


SoFia, launched recently, provides real time interactive support for customers browsing for garments through Trupik mobile application. In technology parlance SoFia is a customized engine and a digital platform that facilitates multidirectional interaction between consumer and stores as well as between consumers all through smart phones.

Thanks to SoFia, Trupik is successful in activating “Free Try and Buy” assisting the customer end to end – beginning from picking the right store to virtually draping the garment to know if it suits or not. This is an advancement moving way above from just 3D draping and in store trial room experience.

SoFia searches through all the stores in the city to find the clothes that fit and look the best on you that too at the lowest prices. It sends personal recommendations, based on consumer’s choice to consumer’s smart phone and creates a trial room on the phone, (Try in ‘Try & Buy’ happens on the phone) for the consumer to try on clothes to short list his selection. Additionally, SoFia allots a human fashion assistant for each individual consumer, who brings clothes to your convenient location for a physical try and buy.

Do you need to wait for anything else? I have already downloaded this super cool app and trust me it is amazing! Go ahead to get all the shopping experience on your fingertips!

Download Trupik iOS and Android apps




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