TV streaming platform YuppTV secures 300 crore funding from Emerald Media

YuppTV is an over-the-top content (OTT) provider for South Asian Content, as live TV, Catch-up TV, and Unlimited Movies. This internet based TV service provider allows broadcasters to reach their respective audience. This service operates in 14 languages throughout the world.


Founded by Uday Nandan Reddy in 2006, this internet based TV service provider has got huge success throughout the world. Their headquarters are located in Atlanta and Mumbai. They have recently roped in Mahesh babu as their brand ambassador. Yupp TV’s journey from two channels to   more than 180 Channels today reaching consumers worldwide is surely awe inspiring.

KKR & Co. L.P. (formerly known as Kohlberg Kravis Roberts & Co.) is an American multinational private equity firm and is headquartered in New York. The firm sponsors and manages private equity investment funds. KKR has announced that it has bought a significant stake in Yupptv for 50 million dollars.

Uday Reddy, Promoter and CEO of YuppTV, said, “We couldn’t ask for a stronger partner than Emerald Media(KKR). YuppTV is a content distribution platform with a strong consumer connection, and Emerald Media has global media relationships. We hope to leverage their relationships and existing assets Endemol, OML, Fluence and Graphic India to create original programming and make this platform a next generation distribution and content powerhouse.”

Uday Reddy is surely an inspiration for he has come to a platform where he provides TV services to around 400 million houses throughout the world from being a farmer’s son in a small town in Telangana.

Salute to the man and the empire he has created around the world. wishes the entire team the all the success in years to come.

Here are links to download YuppTV mobile apps

YuppTV iOS app:

YuppTV Android App: