Achieves AWS Digital Customer Experience Competency Status - Start-Up Hyderabad
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 4 years ago, the ‘Comprehensive Customer Engagement Cloud,’ announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that provides proven technology and deep expertise to help enterprises looking to improve digital customer experience. provides end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. This includes content management and marketing automation, prospect engagement, effective and secure commerce solutions to create seamless buying experiences, and data analytics solutions to support decisions and retain customers.

Achieving the AWS Digital Customer Experience Competency differentiates as an AWS Partner Network (APN) member that provides specialized and demonstrated technical proficiency and proven customer success with a specific focus on workloads based on customer 360 and consulting practice categories. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS. Achieves AWS Digital Customer Experience Competency Status

“Customer engagement is the 800 pound gorilla carrying the digital age on its back, but no one seems to give it enough thought,” said Bharath Lingam, CEO,, adding: “which is why we created as a new age customer engagement platform that’s super easy to use and enables you to engage with your user in innovative ways. Our clients have regularly experienced higher retention, better NPS, increased revenue, and a boost in customer lifetime value after using Upshot. I’m excited to see go places with the new AWS Customer Experience distinction.” AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS has established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

Speaking of the value added by to their business, Bob Hull, CFO, Panini America, Inc. said: “ has helped us to have a unified view of our customer behaviour across our various apps, and our e-commerce and customer support initiatives. It has a very unique array of engagement actions that has allowed us to create a more personalized relationship with our customers and has helped accelerate our digital revenue streams. Today, is a critical pillar of our customer experience architecture and one of the best technology decisions we’ve made.” lets companies drive desired audience behavior, such as product usage, repeat purchases, content consumption, etc. Using its omnichannel SDK, companies can capture current audience behaviour and via its customizable, AI-powered dashboard deploy more than a dozen nudges to influence audiences toward newer behaviours. Congratulating the Upshot team, Brendan Cooper, Director, Digital Systems, Panini, “Upshot is driving results on our mobile platforms. It combines actionable analytics, campaign management and powerful tools to shape user behavior. In the first month, upshot created new insights to user segments and enabled fine control over the user’s in-app experience.”

About – is a unified customer engagement cloud helping companies engage intelligently with their customers to boost omnichannel adoption, conversion, as well as retention.’s capabilities span the entire customer lifecycle, from onboarding to loyalty and advocacy, and rely on a mix of advanced analytics, AI-driven insights, behavioral psychology, learning theory, and gamification to give its clients an edge.

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Bhavitaavya Dharanikota

An avid reader and a travel enthusiast. Being in love with music for my entire life, I’m a dancer in the making. For the love of writing and digital marketing , I started my career as a blogger at Startup Hyderabad. All my life I have believed that ‘Dreams are the touchstones of our characters’ and have always strived towards making them come true.


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