Very Much Indian - An Ode To Our Heritage Weaves - Start-Up Hyderabad
Loading Startup Hyderabad

Very Much Indian – An Ode To Our Heritage Weaves

 2 months ago    

Very Much Indian bag a deal with Namita & Aman for 50L @10% equity and move onward on their journey to make authentic handloom sarees very much accessible!

Heritage weaving of sarees is an integral part of India. They represent the timeless traditions and diverse cultures in India. Employing unparalleled craftsmanship, handloom weavers are the primary aspect of this craft. In India, there are numerous types of heritage weaves namely Chanderi; Kalamkari, Mysore Silk, Muga Silk, Paithani Sarees, Bandhani Sarees, etc.

Very Much Indian
Credit: Very Much Indian Handloom sarees

Paithani Sarees, the queen of Maharashtrian sarees and the queen of silk is the pride of India. Also known as Devasari, this heritage weave was popularised by the Royal women of the Maratha Empire; and is usually donned by Brides of Maharashtra. However, due to colonization, there was a rapid decline in the Indian handloom craft. To protect the heritage weaves and restore their importance in Indian society, Very Much Indian was born.
The Saree market stands at 38,000 crores and is largely scattered and unorganized. Moreover, there are no e-commerce or D2C brands that sell heritage weave sarees. Slony Gambhir & Manish Atri identified this gap and started Very Much Indian.

Credit: Very Much Indian

The Pitch

The company connects the consumer directly to the weaver, thereby eliminating any middlemen. The authentic & traditionally hand-woven sarees reach the consumer directly within a minimum of 7 days to 6 months, depending on the saree. Initially, they began with Paithani sarees and expanded to various types such as Khadi, Tusser, Patteda anchu, Ilkal, etc.

Very Much Indian aims to make this the most trusted brand for hand-woven sarees. With over 400 weavers, they receive monetary compensation on a piecework basis for the work done. Beginning in FY 18-19 with 17L to FY22-23 with 1.5cr, Very Much Indian has a growth rate of 130.8%, with an average ticket size of 10,000. With a gross margin of 35% and a net of 10-15%, they are projecting to do 2cr in this year.

With an ask for 50L for 3% equity @16.67 crore valuation, Namita and Aman made an offer for 50L for 10% equity @5 crore valuation. Although there was a counteroffer from the entrepreneurs with a higher valuation ask, the Sharks rejected it. And Very Much Indian went with the 5 crore valuation.

More Shark Deals To Read: Shark Tank India Archives



Rituka M

I am an avid reader and have a passion for writing. Being a law student coming from a commerce background, I have a flair for learning about the dynamic legal and business fraternity, as well as becoming an entrepreneur myself. Innovation, creativity, and hard work are the sole drivers to growth and is my mantra for life.


  • Saritha Keshamoni

    Saritha Keshamoni

  • Rituka M

    Rituka M

  • Ramya Sayaboni

    Ramya Sayaboni

  • Bhavitaavya Dharanikota

    Bhavitaavya Dharanikota

  • Sruthi Malla

    Sruthi Malla

  • Tata Teja

    Tata Teja

  • Nethrikaa Greeshma

    Nethrikaa Greeshma

  • Ruchika Agarwal

    Ruchika Agarwal

  • Neeha Jayaram

    Neeha Jayaram

  • Avatar

    Sameeksha Bansal

  • Rahul Das

    Rahul Das

  • Shravani Maddirala

    Shravani Maddirala

  • Saloni Anand

    Saloni Anand

  • Avatar

    Madhureema RoyMoulik

  • Srinivas Aki

    Srinivas Aki

  • Dhivya


  • Sravya Gowrisetty

    Sravya Gowrisetty

  • Soumalya Chakraborty

    Soumalya Chakraborty

  • Monika Guwalani

    Monika Guwalani

  • Ramesh Loganathan

    Ramesh Loganathan

  • Nischala Agnihotri

    Nischala Agnihotri

  • Varun Rastogi

    Varun Rastogi

  • Harshita Goel

    Harshita Goel

  • Nikita Kiran

    Nikita Kiran

  • Avatar

    Ankur Mehta

  • Neha Mohsin

    Neha Mohsin

  • Maddy Anand

    Maddy Anand

  • Chandra Mouli Koduri

    Chandra Mouli Koduri

  • Ayyappa Nagubandi

    Ayyappa Nagubandi

  • Divya Jyothi

    Divya Jyothi

  • Ayushi Pandey

    Ayushi Pandey

  • Saptarshi Roy Chaudhury

    Saptarshi Roy Chaudhury

  • Amita Sood

    Amita Sood

  • Avatar

    Surya Vallae

  • Gunajit Haloi

    Gunajit Haloi

  • Avatar

    Manoj Surya

  • Ravi Vaka

    Ravi Vaka

  • Sreekar Reddy

    Sreekar Reddy

  • Priyanka Mechineni

    Priyanka Mechineni

  • Ambika Asta

    Ambika Asta

  • Avatar

    Anish Tadimarri

  • Vana Korrapati

    Vana Korrapati

  • Avatar

    Vineel Reddy Pindi

  • GR Reddy

    GR Reddy

  • Vinita Surana

    Vinita Surana

image title here

Some title