FitMeals: The Healthy Food Delivery Startup of the city - Start-Up Hyderabad
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FitMeals: The Healthy Food Delivery Startup of the city

 7 years ago    


With people relying more and more on fast food and quick services, healthy bites are going for a toss. Now, with health becoming a major concern for people, especially for the young age group, being fit is a major mantra for them. To be able to achieve this – gym, diet and healthy indulgence is a major task for people, because they want to eat healthy snacks that are tasty too. 

Keeping this combination in mind – health with taste, FitMeals India, offers a subscription based service which helps you reach your weight and health goals with delicious food. With a new changing menu every week and various diet plans to suit your specific requirements, you can have your favorite food and still manage become the best version of yourself. 

What is FitMeals all about?

This startup is a low calorie gourmet meal delivery service that caters food specifically to your calorie/nutritional needs. They cater meals for weight loss/weight gain/ sustenance/ Diabetic/ thyroid etc. All the meals are well planned in terms of nutrition. 4 meal plans have been created to simplify the concept to the consumer ,Basic Diet Plan (for weight loss and sustenance), Athletic Meal Plan (For weight/muscle gain), keto (for no carbs) and Balanced (For people just looking to eat Healthy).Various other plans can be customized as required by the client. 

How did the idea generate?

While studying in England the struggle to prepare and eat healthy was immense and the horrors of staying alone and eating clean in a new city certainly wasn’t an easy task. The problem was hence identified and as part of the solution, FitMeals was founded by 4 individuals with the same problem – Amandeep Rayaguru, Apoorva Rao, Zeeshan Ahmed and Bhavyant Kohli. 

The main agenda revolved towards helping working professionals prevent or control lifestyle disorders by delivering requirement-tailored meals for different health needs at their doorsteps. Eight months of research has been put in to collect the recipes/create a business plan and execute it, to add credibility the founder pursued a Diploma in sports and personal Nutrition. With a bit of research, it was found that four out of 10 people in India are obese, while close to 70 per cent are overweight. 20% of children are obese, Over 26 per cent of the city’s population is diabetic while three in every four residents here suffer the risk of a heart disease. And this all can be attributed to poor lifestyles especially unhealthy eating habits.

The team then, started talking to a few doctors and reputed dieticians in the area and realized that there is a gap in demand and supply of expert-recommended meals. With the help of doctors and certified dieticians, they chalked out nutrition plans in a ready-to-consume format. The logic behind planned meal packages is using nutrition science to control and balance the nutrient intake for different health requirements.

How does the service work?

All you have to do is, hop on to the official website of FitMeals, choose the plan that fits your requirement, and place the order. The team of FitMeals will then do the work of preparing the meals and Boom! Your meal is delivered to you at the doorstep. 

Why Choose FitMeals services?

You must opt for this service because – 


At FitMeals, they believe in practicing what they preach. They’re passionate about living a healthy, well-balanced existence and they know it all starts with maintaining a healthy “Diet.” They chose this word carefully, as they know it’s really more about making positive nutritional changes and that a “diet” should not be a fad, but a permanent way of life. FitMeals is not a diet system that promotes shakes, pills, cookies, preserved and/or packaged meals. We serve FRESH food that will allow you to achieve all of your goals.


The FitMeals culinary team is comprised of excellent high level chefs. The team is well versed in nutrition.


The team understands that even if your clients do everything that you tell them to do in the gym, that doesn’t mean they’re going to do everything that you advise them to do outside of it, that’s where they come  in and become a personal trainers best friend.


How much time are you spending grocery shopping, prepping meals, cooking and then cleaning up? Your time is worth more than that so why don’t you let FitMeals take care of the chores and provide you with their at-home meal delivery service instead?


In one week every rupee you spend on food and how much time you spent shopping for it, prepping it, cooking it and then cleaning up after it. Then think about how much your time is worth and realize that not only did you NOT save time or money, but you also do not have the variety of food that FitMeals provides their clients with on a daily basis. You need a full spectrum of nutrients to achieve inner wellness and they provide them at an exceptional level.


What is more convenient then having your own personal FitMeals Chef deliver healthy meals right to your home or office? Nothing!

Our Mission

They believe that healthy eating is good for the mind, body and soul. The team’s mission is to make your healthy eating experience most enjoyable for you. The sole purpose here is to make you switch to a healthy and active lifestyle. With obesity becoming a common thing, The team is here to make a difference. The hustle and bustle of today’s world is taking on, stress and anxiety have become a common phenomena. Being fit and healthy makes you feel more comfortable in your own skin, and that is the most important thing!

Diet Plans and FitMeals Boxes

The team offers various diet plans including

  • Basic diet plan
  • Balanced diet plan
  • Athletic Diet Plan
  • Customized diet plan
  • Keto diet plan

All of these diet plans can be customized and each has a veg diet plan and a non veg diet plan included in them.

The team

The founding team consists of –

  • Amandeep Rayaguru
  • Bhavyant Kohli
  • Apoorva Rao
  • Zeeshan Ahmed

Apart from the 4 pillars, The FitMeals culinary team is comprised of excellent high level chefs. The team is well versed in nutrition, thereby offering the FitMeals clients a wide variety of meals and snacks that will make it easy for them to maintain a long-term relationship with their food deliveries.

Current and future plans

The startup was born in 2015 and since then they have growing. The store is currently e-commerce where people can place their orders on the website and they are all set to launch their app in July. They are constantly developing innovative ways to make the ordering process & Managing orders process more convenient for the Customers and the Backend Team.
The startup is currently bootstrapped and are aiming at entering the Market in Mumbai and Bangalore and are also looking forward to creating more awareness Pan India on the Benefits of Healthy Eating.





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