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Hyderabadi makes it big in Silicon Valley

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Srikanth Nagandla, co-founder & CTO of Arktan, who has his roots in the city of Nawabs, had an early start to the festive season. On 16th December 2014, his five-year-old startup Arktan based out of Redwood City, California was acquired by Janrain, a Portland, Oregon based firm considered the leading provider of Customer Identity Management technology, for an undisclosed sum. The acquisition brings together complementary product portfolios of both the firms thereby strengthening Janrain’s position in the social media space. Arktan had majority of its clients in the US and never made conscious attempt to cater to the Indian market. In 2014 Facebook partnered with Arktan for the on-air and digital graphics of the most watched cricket tournament of the year- Pepsi Indian Premier League. Some of the visuals used on-air can be seen below:

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eIn a candid chat with Startup Hyderabad, Srikanth described his journey till date. He graduated with a bachelor’s degree in Computer Science engineering from University of Madras and did his masters in Computer Science at Universitat Bremen, Germany where he specialized in Human Computer Interaction. Prior to his masters he worked briefly with a leading IT MNC in India and post his masters, joined a startup as its first employee in Germany. Working closely with founders of the startup, Srikanth found the experience as a great learning opportunity in terms of software development and building a startup. A few years later, he received a job offer in the Bay Area. Srikanth always dreamt of starting up in Silicon Valley. This job offer brought him closer to his dream as he moved to this part of the world.

Few years later in 2008, Srikanth met his co-founder Rahul Agarwal, an established valley professional with Juniper Networks, at a meetup in Fremont, California. Srikanth recommends the startup meetups as they not only help learn new technologies and innovative ideas but also are good grounds to find a co-founder. Having observed the potential of social media, which was in its infancy back then, the duo decided to venture into this space. The first version of Arktan was very different from its current enterprise product. Originally, Arktan was a consumer website that allowed a user to see a unified feed of friends’ latest content from Facebook, Twitter, YouTube, Flickr, etc. The pivotal point according to Srikanth was when “we realized that brands have their own digital properties, both web and mobile, but do not have enough fresh real-time content on their own properties. However, fans were creating a lot of interesting content about brands on social networks. So, we focused on helping brands aggregate and curate interesting social posts to their digital properties. Over the years, Arktan evolved by addressing the needs of its customers to what it is today”. Srikanth and his team would now be part of Janrain’s Customer Engagement Business Unit.

Throughout his startup journey Srikanth has been mentoring several aspiring entrepreneurs on a regular basis in the Valley and back in India, and intends to give back to the startup communities that supported him during his startup life. He can be reached on twitter @sriray.

About Janrain

Janrain makes it easy to know your customers and personalize every interaction. Its Customer Identity Management Platform helps companies build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The platform encompasses social loginregistrationcustomer profile data storagecustomer insightssingle sign-on, and user-generated content. Janrain powers customer identity management for brands like Universal Music Group, Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, Mattel and Dr. Pepper. Founded in 2005, Janrain is based in Portland, Oregon, with offices in London, Paris, Frankfurt, Singapore, Bangkok and Redwood City, CA.

About Arktan

Arktan is a leading provider of innovative social curation and engagement products for major brands across a wide range of industries. The breadth and depth of Arktan products, robust platform, comprehensive APIs, enterprise-class dashboard, and innovative visualizations have made Arktan the industry-leading white-label SaaS social platform chosen by major brands for 24/7/365 deployments. Arktan has powered rich, innovative social experiences for a growing number of brands, including WWE, Walmart, A&E, Sony Music, TNT and TBS.

4th Estate – India News Fresh Off The Press!

News apps are a dime a dozen in the Android app store, with almost all leading publications offering apps of their own. Some of them are more popular than the others, but many of us know by now that relying on just one or a handful of publications is simply not enough. Biased and even promotional pieces are pretty common. Unlike in other countries, Indian publications seldom even tag their promotional pieces as such, giving readers the idea that they are reading something relevant and unbiased.To really keep up with today’s times, we need to look at multiple sources and cross-check the facts. 4th Estate is an app that does just this, but how well does it do its work?

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What it does?
Designed & Developed in Hyderabad by The Egghead Creative, 4th Estate works by aggregating news from the best news portals in India, giving you a quick look at current affairs in a simple tile format. Clicking on the tiles takes you to the article in question.

4th Estate versus other apps
Most news apps are by major sources like the Times of India (TOI), NDTV and CNN, which is great but they give a limited viewpoint of the current affairs in India. Some of the sources are even known to ignore or give minimal coverage to certain events and issues. You also have apps like Mint and The Verge that give news only on specific topics (Mint on financial news, The Verge on tech news). Once again, the scope is limited. 4th Estate, on the other hand, lays out the latest news happening around you, from various sources and on various topics.

4th Estate                                                                                      

Who is it aimed at?
If you want to keep up with certain segments of the news like finance and technology, it’s best to get an app that delivers just that. However, if you do want an app that delivers up-to-date and unbiased news, 4th Estate is a good choice. It is a great alternative to downloading and running apps by different publications every day. You get all your news in a single platform that is simple to use.

Pros

  • 4th Estate is a great option for those looking for an aggregation of the latest news in different publications in India.
  • It is simple and intuitive; you see the news tiles as soon as you open the app, and there is no hassle of handling the news feeds.
  • The top bar features a refresh icon to manually refresh the news on your page.
  • On the other side is a button that takes you to a sliding menu, where you can view the Top, Latest, Trending or In Depth news in all categories or select one of five individual categories- Politics, Sports, Technology, Business and Entertainment.
  • The app boasts of a light and clean user Interface, which aims to enhance user’s reading experience.
  • You can share articles on Google+, Twitter, WhatsApp, LinkedIn, Facebook and other messenger apps.
  • You can also share it via Gmail or text it to someone.
  • Each article includes a Related Articles segment that gives you more information about a certain topic or new information on a related topic.

4th Estate Cons
While they are plenty for most readers and app users, they may not be enough for people who want to personalize their news feed even further.

Verdict
With 4th Estate, you can quickly get a stream of news articles on the latest events, with options to find news about India in general or about certain topics. If you are looking for a simple and comprehensive news aggregator app for your android device, get 4th Estate now from Play Store. Those with an iOS device can download the app from App Store

Keep Your Soul Happy with Bon Soul!

How many of us have often stumbled across the right spa or salon for all your needs, only to realise its not in your vicinity/city/country? Or how many times have we been travelling and not …

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Witworks – Your idea manufacturer

Let’s imagine you have an idea! An idea to reinvent your reading glasses! You know it can be done and you start sketching out the concept. You have the engineering acumen, you know the inner …

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HatchStation – Hyderabad startup enabler

Is Hyderabad a good place for startups? Well, HatchStation is definitely helping Hyderabad become an ecosystem for startups. Get a place to work 24*7 by paying a nominal fees on per seat basis. HatchStation is …

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InkyPinky – Beautify your gadgets

Every girl has a dream and every dream has a direction. Inkypinky sure was Hansika Sawhney’s reverie and she is proud to have founded it in September 2012. It isn’t every night that you are …

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LeChal – Endless Opportunities At Your Feet

Wearable technology is an undeniable trend and many brands such as Apple, Nike, Samsung and Google are all bringing out products to satisfy consumers’ demand and growing awareness for new products. A lot has been …

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THE BAG SHOP – These Hyderabad girls know your love for bags!!

A bright and busy page welcomes you when you visit ‘The Bag Shop’ in Facebook. Milcah’s and Shreena’s life took a major turn when they decided not to have an experience of boredom and make …

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How hyderabad startups can benefit from business incubation programs?

You have a great business idea and you want to implement it. But how will you kick-start your way into the market? How much have you planned? The amount of planning that goes into opening …

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Nowfloats … Say what?!

The name doesn’t give it’s game away but it makes you want to get online right away and find out what it is. With a bright and cheerful website, it doesn’t take much time to …

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