Category: Experts Speak
4 tips to streamline your online content marketing
Social Media – the new rage for effective communication for companies. This platform has the power to either build or break a brand. With positive spread of word on social media platforms, companies can get …
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Read More 6 years ago Shalini B
Top 5 mistakes startups make when planning their marketing strategy
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow. —Seth Godin, Tribes: We Need You to Lead Us When in a startup, …
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Read More 6 years ago Guest - Priya Karan
3 myths to let go off to be successful
“Success comes from within. You can’t give it to someone and then expect it to come to you!” Success is a word that holds different meaning to different people. Yet one thing that remains …
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Read More 6 years ago Shalini B
How investment-ready are you?
While clearly an important caveat if and when a startup needs money, assuming there is a compelling case for investment, when is a startup “ready” for an investment. What are the parameters that investors look …
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Read More 6 years ago Ramesh Loganathan
Good Mentors can supercharge your Startup. Here’s why.
Being a startup founder is hard as is. Building a sustainable product, hire, manage & motivate a team, retain customers, raise capital, manage social media & PR; the list is endless. Should you take time …
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Read More 6 years ago Guest - Jayasri Nagrale, Founder, YeloniIs technology the best way to a quick startup success/exit?
Great news this week about a 3-year old startup from Hyderabad, Tuplejump, being acquired by Apple. They were in the big data space building a product that allowed use of nosql databases. Deep tech mumbo …
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Read More 6 years ago Ramesh LoganathanStartup events – a boon or a bane?
Startups are always looking for that little bit of support, feedback, advise, guidance, customer reference or investor connect all the time. And this is never easy to come by. Very elusive. And probably not always …
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Read More 7 years ago Ramesh LoganathanSurmounting the ‘Chasms’ in Start-up lifecycle
Have been hearing about crossing the chasm forever. In a strategy discussion this week, this came up again. Now to look at assessing mature products. Not just startups. Thinking further, clearly there are chasms at …
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Read More 7 years ago Ramesh Loganathan
A Tete-a-Tete With Venkat Vallabhaneni, Parampara Capital.
One of the perks of a writing gig, in my opinion, is the interviewing part. The part where you get to meet people. And when the people you meet turn out to be like Venkat, …
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Read More 7 years ago Sameeksha BansalWhy Funded Startups Fail? – What is wrong with Funded startups?
What is wrong in Funded startups? A founder, on the path of entrepreneurship, convinces himself (in some cases sees a unreal world), convinces investors, lives fancying a few compliments from friends and family to pull …
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Read More 7 years ago Maddy Anand
