Category Archives: Experts Speak

Managing startup finances in the early days

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Quick tips for startups to manage finances in their early stages It is a tedious task for entrepreneurs to manage their finances along with managing loads of other things in their initial stages of startup. But, if they neglect to […]

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Why We Love Startup Leadership Program (And You Should, Too!)

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Are you deciding to join SLP? Wondering what it is all about? Confused? Are you Starting Up? I’ve got something to share that will help you become successful or get even better at your startup. What is more important to […]

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Social Recruiting for startups

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To start a company, your biggest challenge is hiring amazing people. It’s not raising money, closing deals, doing sales, finding partners. It’s hiring People. And one of the best ways to improve your odds of finding people is to build […]

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Know the expert – Digital Marketing for startups

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Digital Marketing has become an integral part of all marketing campaigns. Organizations the world over are diverting huge amounts of their annual budgets to digital marketing. As startup founders, it is imperative that we have our digital strategy in place. […]

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Why shouldn’t start up founders ignore Digital marketing?

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The world is certainly shrinking! With globalisation and the advent of the digital age, it has certainly shrunk to the size of a small village where everyone knows everyone or is separated by only three degrees of connection. Gone are […]

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How to create and execute your content strategy (Content Marketing – 3)

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This post is the third one in a series of posts on content marketing by a content expert Nischala Agnihotri on what is content marketing and how can startups work on their content strategy. Click here to read the first […]

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Content marketing – 2

This post is the second in our series of posts on ‘What is Content Marketing?’ by Nischala. The first post which describes the exact content marketing equation can be viewed here. Do you know what is Content? Dig-up your inventory […]

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The art of being a good team player

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Steve Jobs once said, “Great things in business are never done by one person. They are done by a team of people.” There are lot of quotes and statements quoted by great leaders on teams, and their importance. Since ages, […]

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What is content marketing?

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This post is the first in the series of four detailed posts on content marketing by Nischala, a content marketing expert.   As much as it is a promising solution, content marketing is also a jargon in itself for those […]

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Evaluating your startup idea

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  Chris Guillebeau in his book $100 startup says that a good test of an idea is its measure on a scale of 5 on the following 4 parameters: 1. Impact What is the impact of your idea on the […]

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