Category Archives: Experts Speak

INTRODUCTION TO PEER-TO-PEER LENDING

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   What if someone offered you services that are cheap, fast and good? In this world of disruptive ideas, we have cab companies like Uber and Ola (which don’t own cars) that offer all these, e-retail giants like Amazon and […]

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Chai @ IAN powered by Yes Bank

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  An investment is essentially an exchange of values. What the entrepreneur is “selling” and what the investor is “buying” are actually quite different. The inverse is true as well. Chai @ IAN will help start-ups to look at how […]

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NASSCOM CUSTOMER INSIGHTS & ENGAGEMENT WORKSHOP

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The strategies companies and brands adopt to engage with their existing and potential customers has seen a remarkable shift in the internet era. The ethos of mass production and product homogeneity have been replaced by pre-empting customer needs and delivering […]

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FailFest 3.0: Celebrating Failure

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It is said that failure is the stepping stone to success. When failure plays such an important role in our lives, why not celebrate one? You can’t succeed every single time. You are bound to screw up on some occasions. […]

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Importance of SEO For B2B Companies And Best Practices

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Companies are investing a lot of money on SEO and PPC campaigns to popularize their websites and boost their sales. It’s tough to predict SEO results for the upcoming year. The SEO strategies and related technologies are changing frequently and […]

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10 Ways To Sell Like Eminem

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It was in 2010, I was driving in the industrial area of Moulali, Hydereabad; it was my first customer meeting, my first potential sale from my first startup, and in my car I had the song from Eminem “Loose Yourself” […]

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Flexing and Stretching ideas, before starting up

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The very first step of starting up is zeroing in on the idea. Very important that the idea should connect with the founder, Resonate strongly, Inspire, and Excite. But we all know that clear observation of markets and effective pivots […]

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5 ways to increase your productivity at work

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Continuously increasing on your efficiency and productivity is a big step towards your success as an entrepreneur. “How can I increase my productivity?” is a constant question that a founder finds it difficult to answer at most times. One important […]

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5 tips how to use the concept of Neuromarketing

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Neuromarketing is a marketing strategy where the team understands how a brain works, to what kind of things, colours, items, shapes does it get attracted to. Based on the results of these questions, the marketer can set his/her analysis of […]

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NeuroMarketing – When Brain and science come together

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Neuro means brain and marketing is the art of selling products and attracting new customers. It is an age old belief that science has answers to anything and everything. Till date, marketing was known to be the creation of creative […]

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